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Position Overview
The Marketing Manager is responsible for all Wanzl Brand and Performance Marketing in North America, including the marketing strategy, planning, asset design, development, and deployment, including analytics, of all marketing activities and campaigns, including digital presence. Reporting to the VP of Sales Enablement, the Marketing Manager role requires creativity, strong communications and organizational skills, planning ability, attention to detail, and the ability to multitask in a fast-paced environment.
This position will be located at the Wanzl North America (WNA) Corporate Center in Denver NC.
Company Overview And The Opportunity
Wanzl North America’s (WNA) vision is to be a leading entrepreneurial player in terms of market share, agility, and game-changing solutions. WNA is a B2B solution provider, creating value along the supply chain of our customers, from the online purchase to the delivery to their customers.
WNA, which includes the Technibilt and Cari-All brands, headquartered in Denver, North Carolina. With nearly 500 employees and 175 MUSD of sales, WNA focuses on the retail and distribution market segments with marquee customers such as Walmart, Amazon, and the majority of large grocers and retailers.
In addition to being the largest manufacturer of shopping carts in North America, WNA has three (3) additional main product segments as well as a Service business, providing turnkey solutions for customer guidance (Access Systems) and Shelving & Fixtures, as well as Material Handling / Rolling Stock products. Additionally, WNA is active in building a “digital” business line with products for shopping cart containment, smart exit gate technology, and solutions for autonomous and / or semi-autonomous retail stores.
WNA is part of the Wanzl group, headquartered in Germany, and has 12 plants in 8 countries, providing comprehensive, solutions-driven service and expert knowledge of local markets for customers across the globe through their 360° service.
Duties and Responsibilities
- Own the Marketing funnel, top to bottom, driving it at every level, from brand positioning, to sell sheets, optimizing the buyer journey from brand awareness through consideration / lead generation.
- Lead all marketing activities in Canada, US & Mexico, including all websites and social media presence.
- Develop Marketing strategies that support the company strategy, and individual business category strategies.
- Devise marketing investment plans, setting KPI’s for marketing investments, and manage performance optimizing Marketing ROI / ROAS.
- Develop marketing narratives based on data insights, use cases, customer successes and unique differentiators.
- Execute various tasks to achieve success of the marketing calendar, develop the campaign design-development-deployment of all marketing activities, including new product launches.
- Support Wanzl’s extensive trade show and marketing event programs through booth designs, theme creations, presentation creations, marketing material planning, giveaway planning and various other tasks.
- Partner with product management on product roadmaps to execute on all marketing activities including product naming, brand marketing, product content creation and brochure creation.
- Work and communicate efficiently with internal teams (Sales, Customer Service, Product Management, Legal, Wanzl Group Marketing, etc.)
- Develop comprehensive project plans to be shared with internal and external clients as well as other team members, especially related to marketing events, like trade shows, PR events, etc.
- Track performance, specifically to analyze the successful completion of short- and long-term goals.
- Additional duties and responsibilities as assigned.
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