Database Marketing Specialist

Summary

SUMMARY DESCRIPTION:The Database Marketing Specialist is responsible for assisting in the preparation, design, execution, and analysis for email marketing, direct mail campaigns, and other marketing programs as assigned.

ESSENTIAL JOB FUNCTIONS/DUTIES: Essential duties and tasks that must be performed with or without reasonable accommodation.

• Practices, supports, and maintains the Mission, Vision and Values of WarHorse Gaming, LLC• Customer Data Management:    - Extract relevant customer data from various sources and consolidate it for marketing purposes.     - Segment customer lists based on demographics, gaming behavior, and other relevant criteria. 

• Campaign Planning and Strategy:    - Collaborate with marketing team members to develop targeted campaign strategies.     - Analyze past campaign and customer data to identify opportunities for optimization.     - Assist in the development of marketing offers and promotions tailored to specific customer segments. 

• Offer Creation and Implementation:   - Utilize the casino management system to create customized offers and incentives for targeted customer segments.    - Coordinate with relevant departments to ensure seamless implementation of marketing offers across various channels.    - Collaborate with outside vendors on collateral design, content and delivery of hard mail pieces, emails, app messages and more.

• Email/App/SMS Marketing Deployment:   - Design and execute email/app/SMS marketing campaigns using industry-standard tools and platforms.    - Develop compelling content, subject lines, and calls-to-action to drive customer engagement.    - Monitor deliverability, open rates, click-through rates, and other key performance metrics. 

• Performance Tracking and Reporting:    - Track and analyze the effectiveness of marketing campaigns in driving customer engagement and revenue. 

• Manage multiple projects simultaneously and set priorities to ensure timely completion. • Perform other tasks as assigned.

JOB SPECIFICATIONS: Education, experience, skills required, equipment used.• Must be 19 years or older.• Bachelor’s degree in Marketing or related field, or relevant work experience in database marketing and data analysis, with background in querying, utilizing      multiple databases and business intelligence/reporting tools to manage data and reports. • Two (2) years’ experience in data management.• Prior casino experience preferred.• Proficient with Microsoft Excel and Access; Experience with SQL/query tools preferred.• Excellent organizational skills and attention to detail.• Strong analytical and problem-solving skills

CORE COMPETENCIES:

• Collaboration Skills• Initiative• Communication Proficiency• Flexibility• Problem Solving• Ethical Conduct• Stress Management/Composure

TRAVEL REQUIREMENTS: Travel is not required for this position

WORK HOURS: This is a full-time position. Typical days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m. Evening, weekend and holiday hours required, based on business need

CERTIFICATION REQUIREMENTS:

Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? No

Gaming License Required? Ability to secure and maintain NE Gaming License.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Ho-Chunk, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. However, preference may be extended to persons of Indian descent in accordance with applicable laws

Rating Scale 0 – Not Applicable to This Position1 – Normal: Conditions Similar to Everyday Life2 – Above Average: Beyond Normal Levels3 – Extreme: Extraordinary Levels Critical Job Elements: For the questions that follow, use the rating scale above to describe the job.

WORK ENVIRONMENT:2 Accessibility of all worksites required for the position1 Exposure to weather and temperature extremes1 Exposure to darkness1 Exposure to cramped spaces1 Exposure to loud noises1 Exposure to chemicals and fumes1 Exposure to dust1 Exposure to heights1 Exposure to work safety hazards2 Exposure to secondhand smoke1 Amount of overtime/extended work hours required

PHYSICAL EFFORT:1 Physical mobility: movement from place to place on the job, considering distance and speed1 Physical agility: ability to maneuver body while in place1 Ability to lift up to 20 lbs2 Physical strength to handle routine office materials and tools1 Dexterity of hands and fingers1 Dexterity of feet1 Physical balance: ability to maintain balance and physical control1 Coordination: including eye/hand, hand/foot, etc.1 Endurance: prolonged physical activity with limited opportunity to rest

MENTAL EFFORT:2 Concentration/intensity: prolonged mental effort with limited opportunity for breaks2 Memory, considering the amount and type of information2 Complexity of decision making2 Time pressure of decision making2 Analytical thinking2 Conceptual thinking2 Ability to compute math calculations

COMMUNICATION:2 Fluency in English0 Fluency in another language2 Verbal communication2 Written communication2 Non-verbal communication

SENSORY ABILITIES:1 Ability to see1 Ability to distinguish colors1 Ability to hear1 Ability to smell1 Ability to taste1 Sense of touch