What are the responsibilities and job description for the VP, Brand Management and Product Marketing position at Warner Bros. Entertainment?
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
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Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
The VP of Brand Management and Product Marketing at Warner Bros Games is a newly created position, responsible for driving the strategic marketing vision, enhancing brand growth, player growth, and engagement across all franchises. This position requires a visionary leader adept at navigating a matrixed organization, integrating product development and marketing strategies to achieve global commercial and brand objectives.
We seek someone obsessed with the audience (players, community, and fans), our franchises and games. Curiosity about trends, pop culture, the marketplace, and territory-specific needs is essential. This person must be adept at operating strategically and being a hands-on doer to get the job accomplished within direct and matrixed teams.
Charter
- Strategic Leadership and Brand / Product Positioning : Guide the brand positioning by developing comprehensive global marketing strategies for short- and long-term business growth, player acquisition, and engagement.
- Product Collaboration : Work closely with studios and central product teams, providing insights on player preferences and market needs to guide game development experiences.
- Commercial Performance : Develop budget and growth proposals, managing the total marketing budget allocation for global and territory-specific efforts.
- Global Perspective : Develop marketing strategies that resonate with global and local audiences, ensuring regional marketing approaches are on brand / strategy.
- Integrated and Lifecycle Campaigns : Own the go-to-market process for each game across launch and lifecycle stages, developing compelling multi-channel marketing campaigns.
- Data-Driven Insights : Utilize trend prediction, market research, and analytics to inform strategies and decision making.
- Team Development and Management : Build and mentor a high-performing team, developing roles and responsibilities to ensure clarity.
- Change Management : Advocate for and test innovative new approaches, ensuring continuous evaluation of marketing effectiveness.
Work Experience
Education, Professional Training, Technical Training or Certification
Knowledge / Skills
The Nice to Haves
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society. We take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to protected categories.
If you’re a qualified candidate with a disability and you require adjustments during the recruitment process, please visit our accessibility page for instructions.
In compliance with local law, we are disclosing the compensation for roles in locations where legally required. Actual salaries will vary based on several factors. Pay Range : $213,500.00 - $396,500.00 salary per year. Other rewards may include bonuses and benefits.
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Salary : $213,500 - $396,500
