What are the responsibilities and job description for the Warner Bros. Entertainment is hiring: Creative Director in New York position at Warner Bros. Entertainment?
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Creative Director, HGTV, Food Network & Cooking Channel
Your New Role...
HGTV and Food Network are seeking an experienced leader for its Brand Creative team. If you are looking to join a collaborative, strategic and fun team producing best-in-class creative, then this could be the position for you.
The Creative Director is responsible for ensuring that HGTV and Food Network’s promotional priorities draw viewers in with smart copy, compelling visuals and an original hook across all of our multi-platform campaigns. The role requires a creative vision to engage audiences and ensure consistency of messaging and image in all brand expressions. This position works in lock-step with our Production Director, Design Director and strategy team to keep all promotions on message, on brand and on time. While the right brain is finding ways to innovate, the left brain is managing the team and timelines. The ideal candidate will also serve as an ambassador for the team in developing relationships with internal stakeholders as well as outside production partners. This is a fantastic opportunity for someone to roll up their sleeves and make their mark on a top tier, highly respected brand.
Your Role Accountabilities...
- Sets the creative direction and "look and feel" for the content of marketing / promotions programs and initiatives.
- Understands the creative objectives and needs of network strategy.
- Ensures the development of creative concepts and materials to meet and reflect brand objectives.
- Leads the creation of marketing / promotions programs and materials.
- May write scripts for promotions.
- Inspire, motivate and manage a team of direct reports to achieve continual performance growth and collaboration.
- May solicit, evaluate, select, and manage third party resources (e.g. agencies, production companies, directors, producers, designers, etc.) engaged for concept development and productions.
- Reviews and approves creative content and materials and ensures that work meets style guidelines and established quality standards.
- Oversees live action shoots.
- Works closely with Executive Management team to develop and execute the on-air promotion strategy.
- Develop and lead the creative communication strategy for on-air network branding, identity, multi-platform and program promotion.
- Work closely with the various departments across the organization such as programming and strategy to ensure consistent messaging and creative execution across a campaign.
- Provide strategic vision for the creation of elements to communicate a strong on-air / off-air sense of the network as branded destination.
- Serve as brand ambassador with institutional knowledge of aesthetic, visual identity, personality and voice of the networks.
- Serve as the creative liaison and interface with other departments to best define and implement ongoing priorities.
- Manage freelance producers on a creative level as well as outside vendors.
Qualifications & Requirements...
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