What are the responsibilities and job description for the Marketing Assistant position at Warner Norcross + Judd?
Warner Norcross Judd is seeking a Marketing Assistant to join our Business Development Marketing team in Grand Rapids. This role is responsible for updating the Firm’s website, assisting with marketing materials, coordinating internal and external communications, and supporting firm events. The Marketing Assistant also contributes to departmental initiatives by providing administrative assistance and collaborating on special projects that enhance the Firm’s visibility, brand consistency, and client engagement. The ideal candidate is detail oriented, able to manage time effectively, and enjoys working on a variety of tasks in a dynamic, collaborative environment.
About the Opportunity
Responsibilities:
• Assist with website content updates, including formatting and posting press releases, articles, and announcements.
• Develop and distribute electronic communications using the Firm’s eMarketing platform.
• Coordinate external printing of marketing materials and maintain inventory of promotional items and printed collateral.
• Maintain marketing-related pages on the Firm’s intranet, including attorney resources (e.g., letterhead templates, license and language skill directories) and the firm calendars.
• Post daily internal content (e.g., quotes) and firm events to internal systems and external platforms like TerraLex.
• Gather, analyze, and report performance metrics from digital platforms, including Google Analytics, LinkedIn, and YouTube.
• Conduct SEO efforts to enhance website performance and search visibility.
• Schedule and manage attorney photo sessions; format and update images for the website, LinkedIn, webinars, and marketing materials.
• Supporting the Firm’s ERM/CRM system by maintaining accurate contact records.
• Collaborating with external PR agencies to ensure accurate distribution of firm news.
• Assisting with attorney award nominations and recognition submissions, including collecting client testimonials.
• Assisting with client events including webinars and seminars.
• Providing general administrative support to the Business Development Marketing Department, including document preparation, filing, shipping logistics, and cross-departmental coordination with other firm departments.
The Marketing Assistant embodies Warner’s foundational values by promoting teamwork through direct support of marketing initiatives and close collaboration with the business development and marketing team, as well as other firm members; demonstrating service by assisting with tasks that enhance the Firm’s visibility and client engagement; showing adaptability by managing competing priorities, responding to shifting deadlines, and supporting various projects across practice groups and offices; practicing respect by upholding professional, inclusive communication and aligning deliverables with internal brand and quality standards; and pursuing excellence by ensuring accuracy, consistency, and a commitment to continuous improvement in all marketing and communications efforts.
Competencies
• Time Management
• Composure Under Pressure
• Attention to Detail/Proofreading
• Analytical Thinking
• Prioritization Skills
About You
Experience, Education and Training
• Bachelor's Degree required
• Proficiency in Microsoft Suites required
• Familiarity with social media required
• Previous experience in a professional services firm preferred
• Previous experience in a customer service role preferred
• Proficiency in Adobe suite of services, including Illustrator, Photoshop and InDesign preferred
• Familiarity with Knowledge Management System preferred
About Warner
Warner is a full service corporate law firm with 230 attorneys practicing in nine offices throughout Michigan: Bloomfield Hills, Detroit, Grand Rapids, Holland, Kalamazoo, Lansing, Macomb, Midland and Muskegon. To learn more, visit www.wnj.com, follow us on Twitter @WNJLLP or connect on LinkedIn or Facebook.
About Our Culture
Warner’s cultural motto is “Fun, Pride Profit...in that Order”. We build A Better Partnership through:
Teamwork – Warner’s lockstep compensation model encourages teamwork and distinguishes us from our competitors. Partner and associate salaries are set based upon seniority, not total hours worked, encouraging client legal projects to be routed to the most knowledgeable person in the firm. Our team approach to compensation yields better legal representation for our clients and lays the foundation for a fun culture without internal financial competition. We have a team atmosphere where people like working together and supporting each other.
Diversity – At Warner, we take an “all in” approach to DEI – engaging people at all levels of the firm to lead and participate on DEI committees and initiatives. This ensures a broad base of support from team members truly invested in leading the charge. It’s because of their time and efforts we are as successful as we are – and that success radiates throughout the whole firm. Our DEI work has become not only the right thing to do, but more importantly, what our people want to do.
Careers – Our culture of balanced personal and professional lifestyle allows us to maintain a 94% attorney retention rate. Attorneys throughout Michigan, the region and beyond are choosing Warner as their forever home – and because of our dedicated focus on living balanced lives, our attorneys’ families are fully supporting these important decisions.
Community – Warner’s time-honored community engagement initiatives include financial contributions to 150 nonprofits, scholarships and paid time off for all firm members to engage in community initiatives that are meaningful to them.
EEO Statement
Warner Norcross Judd LLP is committed to diversity, equity, and inclusion in our workplaces. We are committed to building a firm that reflects the diversity of the clients and communities we serve. We can foster inclusion and equity by moving beyond barriers and rejecting stereotypes based on gender, race, color, religion, national origin, age, disability, sexual orientation, gender identity, and veteran status. The result is a high performing team of professionals providing excellent service to our clients.
How to Apply
We appreciate your interest in exploring career opportunities with Warner. To complete an application, click “Apply Now” and create a profile to continue.
Closing Statement
Warner hires top talent at every point in our organization. We are seeking dedicated professionals with diverse backgrounds who strive to support the firm and its goals. Our collegial culture attracts people with diverse skills and backgrounds who are dedicated to teamwork and client service.
