Marketing Manager

Marketing Manager

Warner Pacific- Des Moines, Iowa

Reporting directly to the VP of Marketing and Events, the Marketing Manager will forecast and plan marketing initiatives and implement marketing strategies that increase brand awareness and provide comprehensive information via website and other channels of communication.

Key Responsibilities

• Lead execution of marketing campaigns that support broker recruitment and engagement
• Coordinate creative projects across internal teams and external vendors
• Support the planning and promotion of in-person and virtual events, including trade shows and webinars
• Manage timelines for various marketing initiatives
• Oversee development of customized marketing materials such as email, brochures, flyers, and direct mail as needed
• Partner with the sales team to develop tools and resources that support growth
• Ensure brand consistency across all touchpoints
• Coordinate and manage a marketing CoOp program, including metrics and reporting
• Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
• Train and support marketing team members and support cross-departmental collaboration

• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
• Organize creative and strategic campaigns to support the sales strategy in both new and existing markets

Qualifications

Required:

• Need to reside in/near the Des Moines area, as will be needed to go into the office as required.
• Experience in the health insurance field is strongly preferred
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Strong foundation in traditional marketing (print, events, branding)
• Excellent organizational, project management, writing and communication skills
• Proficient in Microsoft Word, Excel, and PowerPoint
• Comfortable managing multiple projects in a fast-paced environment
• Proven track record of building and leading successful marketing initiatives to grow sales

Preferred:

• Familiarity with CRM and email marketing platforms (e.g., Salesforce, HubSpot, Jira, Constant Contact, MailChimp)
• Vendor management and oversight experience
• Knowledge of digital marketing, Social Media and integrated AI solutions
• Extensive background in creative design and development

Compensation

• Salary Range* - $97,200- $129,600 annually.
• Actual compensation may vary from posting based on work experience, education and/or skill level.
• • The salary range is the range Warner Pacific in good faith believes is the range of possible compensation for this role. at the time of this posting. The company may ultimately pay more or less than the posted range. This range may be modified in the future. No amount is considered to be wages or compensation until such amount is earned, vested and determinable under the terms and conditions of the applicable policies and plans. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.