What are the responsibilities and job description for the Digital Marketing Analyst position at Warschawski?
Are you looking to gain exposure to a diverse set of global clients, all while working with a dynamic, results-driven, growing team? We are looking for a team member to join our digital marketing team to support our clients’ rapidly-growing need for data analytics.
The ideal candidate will have exceptional communication skills, incredible attention to detail, a boundless desire to learn and a “can-do” attitude. Experience with monitoring, analyzing, and reporting on digital marketing efforts specifically is a plus.
In this position, you will be integral in the analysis and execution of digital marketing strategies, processes, tactics, and measurement for the agency’s clients. This involves everything from performing robust data analysis to content conceptualization, creation, development, implementation, monitoring & reporting.
Candidate Skills/Requirements
- 1-3 years of experience in marketing, analytics, or similar industry
- Conduct, compile, analyze and present research to inform the strategic direction of campaigns and initiatives for the agency’s clients
- Use research tools such as SEMRush and Sparktoro to collect market, industry, company, and competitor information for client initiatives, projects and campaigns
- Sanitize raw data inputs and perform quantitative analysis
- Create impactful data visualizations and reports using Tableau, Google Data Studio, PowerBI, and/or other data visualization tools
- Make informed and data-backed campaign recommendations based on the data you’ve collected
- Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
- Self-motivated and independent, but enjoys being part of a collaborative environment
- Excellent written, verbal, and interpersonal communication skills
- Ability to nimbly and positively react to tight deadlines and changing priorities
- Capable of making informed conclusions and decisions based on campaign performance to direct internal recommendations and key stakeholder communications
Nice to Have Experience
- Facebook Advertising, Adobe Analytics, Google Ads and/or Google Analytics experience or certification(s) are a major plus
- Experience with Moz, SEMrush, AHRefs, SpyFu and other related SEM/SEO tools
- Experience with website tracking implementations utilizing Google Tag Manager and Google Analytics
- Experience working on an open-source CMS (WordPress)
- Experience with email marketing (Constant Contact, Listrak, Marketo, HubSpot, MailChimp)
- HubSpot Certification or Marketo Certification
Salary commensurate with experience. Warschawski offers a competitive benefits package and a great work environment.
