Marketing Manager (Full-Time, M-F)

Description

Organization Overview, Mission, Vision, and Values

Our mission is to improve the health of people in the communities we serve through compassionate, high-quality care, prevention, and wellness education. Washington Regional Medical System is a community-owned, locally governed, non-profit health care system located in Northwest Arkansas in the heart of Fayetteville, which is consistently ranked among the Best Places to live in the country. Our 425-bed medical center has been named the #1 hospital in Arkansas for four consecutive years by U.S. News & World Report. We employ 3,400 team members and serve the region with over 45 clinic locations, the area’s only Level II trauma center, and five Centers of Excellence - the Washington Regional J.B. Hunt Transport Services Neuroscience Institute; Washington Regional Walker Heart Institute; Washington Regional Women and Infants Center; Washington Regional Total Joint Center; and Washington Regional Pat Walker Center for Seniors.

Position Summary

The role of the Marketing Manager reports to the Vice President, Marketing & Communications. This position is responsible for planning and implementing marketing and communication strategies promoting Washington Regional’s key service lines and supporting organizational initiatives that are in alignment with the overall marketing plan and Washington Regional brand standards. This position works collaboratively with internal team members, agencies, vendors, and community partners.

Essential Position Responsibilities

• Plan and implement marketing and communication strategies, which promote Washington Regional’s key service lines while ensuring all content is in alignment with our mission, brand, timeline, and budget.
• Create, write, and edit content for multiple audiences and mediums.
• Communicate complex subjects accurately and in an easy-to-understand manner.
• Execute paid digital advertising strategy (including Google display, Facebook, and Instagram ads) that increases brand awareness and communicates key messaging to target audience.
• Ensure hospital, clinics, providers, and service line information is accurate and optimized on third-party platforms.
• Maintain, enhance, and optimize Washington Regional’s website and intranet to ensure technical effectiveness, compliance and superior functionality and usability.
• Build and maintain strong, long-term, collaborative relationships with internal team members, agencies, media partners and the external community.
• Perform duties related to employee online store, including product selection, coordination with suppliers, and processing team member orders and facilitating deliveries.

Qualifications

• Education: Bachelor’s degree in communications, journalism, public relations, marketing, advertising, or related field required.
• Licensure/Certification: Valid driver’s license and auto insurance required.
• Experience: Minimum five years of experience in a digital marketing or communications role. Health care experience preferred.
• Skills: The ability to effectively communicate complex ideas and information is essential. Must practice sound judgement and have proven writing, organizational, project management, time management, and customer service skills. Must be able to work independently and collaboratively as a member of a team and multi-task in a fast-paced environment. Must be fluent in personal computing software (Word, Excel, and PowerPoint). 

Work Environment: This position will spend 80% of time sitting while performing work in a standard office environment and 20% of time standing and/or walking while pushing, pulling, lifting, and/or carrying up to 25 lbs. This is role is onsite.

Notice: This job description is designed to provide an overview of the essential and principal duties and responsibilities of the position. The job description is not designed or intended to cover or set forth a comprehensive listing of all activities, duties or responsibilities that are required of the employee. Washington Regional reserves the right in its absolute discretion to change duties, responsibilities or activities or assign new duties, responsibilities, or activities at any time with or without notice. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Qualifications