What are the responsibilities and job description for the LATC- Marketing Specialist position at Watertown School District 14-4?
POSITION OVERVIEW : Lake Area Technical College is seeking a creative and dynamic Marketing Specialist to support its academic, student support and administrative teams. This role will enhance the college's visibility and engagement with prospective students, alumni, and the broader community through both traditional and digital marketing strategies.
Qualifications :
- Associate degree in marketing, communications, or related field (Bachelor's preferred).
- 3 years of marketing or communications experience.
- Portfolio showcasing writing, design, and digital marketing work preferred.
- Strong written and verbal communication skills.
- Proficiency in graphic design software (Adobe Creative Suite or similar).
- Experience with website maintenance and content management systems (CMS).
- Proven ability to plan, execute, and evaluate digital marketing campaigns.
- Familiarity with digital marketing tools (Google Analytics, social media ads, email marketing).
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational skills and attention to detail.
PERFORMANCE RESPONSIBILITIES :
TERMS OF EMPLOYMENT : Salary and benefits set by the Watertown School Board.
