What are the responsibilities and job description for the Chief Marketing Officer position at Watkins Consulting?
We are looking for an experienced Chief Marketing Officer (CMO) to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.An excellent CMO is passionate about their profession and has great knowledge of all things marketing. They can balance a practical mindset with creative business acumen and lead people through complex marketing operations.The goal is to ensure the company’s marketing efforts are successful in helping it outperform competition.Responsibilities : “Listen” to the trends of the market and direct the market research efforts of the companyLiaise with other departments to guide a unified approach to customer service, distribution, etc. that meets market demandsDefine marketing strategies to support the company’s overall strategies and objectivesDevelop a feasible marketing plan for the department and oversee its day-to-day implementationPlan and organize marketing functions and operations (product development, branding, communications, etc.), and ensure they project the company’s unique “voice”Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)Build a highly efficient team of marketing professionalsCreate a solid network of strategic partnershipsRequirements and Skills : Proven experience as Chief Marketing Officer or similar roleDemonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)Solid understanding of market research and data analysis methodsAbility to apply marketing techniques over digital (e.g., social media) and non-digital (e.g., press) channelsUnderstanding of different business disciplines (IT, finance, etc.)Proficient in MS Office and business software (e.g., CRM)A leader with both creative and analytical capabilitiesOutstanding communication (written and verbal) and interpersonal abilitiesMSc / MA in business administration, marketing, communications, or relevant field#J-18808-Ljbffr
