What are the responsibilities and job description for the Senior Marketing Manager position at Watkins Wellness?
The Senior Product Marketing Manager plays a critical role in driving the success of our product lines by developing and executing category strategies, optimizing product performance, and leveraging consumer insights. This position is designed for a strategic thinker with strong analytical skills who thrives in cross-functional collaboration.We are seeking a highly skilled Senior Product Marketing Manager who can own and execute category marketing initiatives as a subject matter expert (SME) and lead a team and drive category-wide strategy.Key Responsibilities : Develop and execute category marketing strategies across product, pricing, promotions, and productivity.Serve as a subject matter expert (SME) for key customer segments, using data-driven insights to shape category direction.Own and optimize P&L performance for assigned product lines, ensuring alignment with business goals.Lead product lifecycle management, including innovation roadmaps, line extensions, and category expansion.Conduct market research, analyze consumer trends, and identify opportunities for innovation and growth.Drive go-to-market execution, collaborating with Sales, Customer Marketing, Digital Marketing, Engineering, and Finance.Guide onboarding and training for new hires, ensuring smooth integration within the organization.Support business simplification efforts, focusing on product vitality, SKU rationalization, and 80 / 20 optimization.Manage a team of product marketing professionals, providing coaching, mentorship, and career development.Set category-wide strategic priorities, aligning with long-term business objectives.Balance team workload and ensure the highest-impact projects receive focus.Drive cross-functional alignment with senior leadership to enhance category performance.Qualifications & Skills : Bachelor’s degree in Business, Marketing, or a related field (MBA preferred).7-10 years of experience in product marketing, category management, or related fields.Proven expertise in data analysis, strategic planning, and consumer insights to drive category growth.Strong P&L management experience, with the ability to adjust strategies based on performance.Excellent communication and storytelling skills, with the ability to influence across teams.Experience managing cross-functional projects and executing marketing strategies.Candidates should demonstrate strong leadership potential.Company : Liberty Hardware Shift 1 (United States of America) Full timeHiring Range : $101,100.00 - $158,950.00. Actual compensation may vary based on various factors including experience, education, geographic location, and / or skills.#J-18808-Ljbffr
Salary : $101,100 - $158,950
