What are the responsibilities and job description for the Product Marketing Manager position at Wavelynx?
Company Overview:
Wavelynx is a leading provider of next-generation access control solutions, offering innovative products such as readers, control panels, and mobile credentialing solutions. Our ethos centers around open standards, flexibility, and a commitment to creating best-in-class security products for integrators and end-users. With a growing product portfolio and a vibrant community of partners, Wavelynx is driving the future of access control technology.
Position Overview:
We are seeking an experienced and dynamic Product Marketing Manager to lead the go-to-market strategy for our expanding portfolio of products, including hardware software, and credentialing solutions. This role will play a key part in driving product adoption, enabling sales, and building brand awareness in the security and access control industry. The ideal candidate will have a strong blend of technical understanding, strategic thinking, and creative marketing skills.
Key Responsibilities:
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Go-To-Market Strategy:
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Develop and execute comprehensive go-to-market plans for new product launches, including positioning, messaging, and competitive differentiation.
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Lead cross-functional teams to ensure successful product rollouts, including collaboration with product management, sales, and marketing.
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Product Positioning & Messaging:
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Craft compelling product narratives that resonate with target audiences, including security integrators, end-users, and technology partners.
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Define clear value propositions for each product line and ensure consistent messaging across all channels.
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Sales Enablement:
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Develop sales tools, collateral, and training materials to equip the sales team with product knowledge and key differentiators.
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Create content for presentations, case studies, white papers, and product data sheets.
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Market Intelligence:
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Conduct market research to understand industry trends, customer needs, and competitor strategies.
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Use insights to inform product development and marketing strategy.
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Customer & Partner Engagement:
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Work closely with key customers, partners, and the Wavelynx community to drive engagement and product adoption.
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Act as the voice of the customer, providing feedback to product management and engineering.
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Thought Leadership & Brand Building:
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Develop thought leadership content, including blogs, webinars, and industry presentations, to strengthen Wavelynx’s brand presence.
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Represent Wavelynx at industry events, tradeshows, and webinars.
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Metrics & Reporting:
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Track and report on key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
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Continuously refine strategies based on data-driven insights.
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Qualifications:
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Bachelor’s degree in Marketing, Business, or a related field.
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5 years of experience in product marketing, preferably in B2B technology or security solutions.
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Strong understanding of access control, physical security, or related industries.
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Proven experience in developing and executing successful go-to-market strategies.
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Exceptional communication skills, with the ability to translate complex technical concepts into clear and compelling messaging.
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Strong project management skills with the ability to manage multiple priorities and deadlines.
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Ability to collaborate effectively across departments, including sales, product, and engineering.
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Experience with CRM, marketing automation, and analytics tools is a plus.
Why Join Us?
At Wavelynx, you’ll be part of a forward-thinking team dedicated to making a difference in access control technology. We offer a collaborative work environment where innovation is encouraged and achievements are recognized. If you’re eager to take on a challenging and rewarding role in a cutting-edge industry, we’d love to hear from you!
Salary: $95,000- $102,000
Along with our salary, we offer great rates on company-sponsored medical, dental, and vision insurance with HSA-eligible plans available, generous retirement with up to a 6% 401k match, and holidays, vacation, and sick leave.
Salary : $95,000 - $102,000
