Marketing specialist

SCHEDULE

FTE : 1.0 (40 hours), 1st shift, occasional nights and weekends

PRIMARY FUNCTIONS

Provides community outreach services to enhance and promote the image of Waverly Health Center in the community.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Community Outreach Programming
• Works with Director to develop and implement community outreach objectives to help the organization meet its strategic goals.
• Coordinates and promotes Speakers Series, health fairs, support groups, health screens, community displays and other community programs.
• Public Relations and Promotion
• Assists in development of annual and strategic marketing plans.
• Plans promotion of activities and services through press releases, ads, social media, the website and participation in community activities.
• Promotes positive and competitive health center image.
• Takes photos and videos for hospital use.
• Prepares written correspondence and writes copy for marketing communications.
• Develops, produces and distributes public relations and marketing materials.
• Uses metrics to determine effectiveness of marketing efforts.
• Digital Media
• Plans and coordinates social media activities.
• Plans and coordinates video production.
• Patient Education
• Facilitates patient and community education handout development, revision and distribution process.
• Works with staff to create handouts utilizing plain language principles.
• Senior Health Insurance Information Program
• Serves as health center coordinator for Senior Health Insurance Information Program (SHIIP).
• Employee Volunteerism and Advocacy
• Encourages, creates, and promotes employee volunteerism, advocacy and community service projects.
• Program and Services Administration
• Coordinates community benefits tracking and reporting.
• Coordinates Community Health Needs Assessment.
• Maintains files and documents processes for all activities, publications and processes.

Keeps informed of new practices and trends affecting health care and community outreach needs.

MINIMUM REQUIREMENTS

• Education, Experience, and Training
• Must possess Bachelor’s Degree in Business Administration, Marketing, Public Relations, Community Wellness or other related field.
• Ability to learn and navigate computer systems including online training modules, employee timesheet and performance appraisal systems.

In addition, graphic design skills / training using Adobe Creative Suite is preferred.

• Event planning experience preferred.
• Must possess the ability to organize and manage multiple projects.
• Must possess excellent written and oral communication skills.
• Must be able to read, speak, and write fluent English.
• Physical Requirements
• Sitting Approximately 50% of shift.
• Standing Approximately 25% of shift.
• Walking Approximately 25% of shift.
• Lifting Approximately 25 pounds.
• Twisting Infrequent.
• Bending Infrequent.
• Squat / Kneel Not a requirement.

WORK ENVIRONMENT

• May come in contact with hazardous chemicals or treatment modalities.
• The possibility exists of exposure to communicable disease due to working in a healthcare environment.
• Involvement in patient care may result in unavoidable work-related illnesses.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties.

All duties and responsibilities are essential job functions. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by his / her manager.

Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.

All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

This document does not create an employment contract, implied or otherwise, other than an "at will" employment relationship with the Waverly Health Center.

PI255638864

Last updated : 2024-11-26