Email Marketing Specialist (Contract)

How You’ll Make an Impact 

WavMaker is a music service that helps filmmakers, content creators, and video editors find the perfect soundtrack. Founded by Grammy-winning industry experts, WavMaker offers a fresh, high-definition catalog of music that is royalty-free and specifically curated for storytelling.  

Our Email Marketing Specialist is a part-time, hourly position reporting to WavMaker’s Director of Marketing. This role will be an integral part of WavMaker's Marketing effort, driving our email marketing strategy and managing the weekly execution of our B2C and B2B SaaS email campaigns. In this role, you’ll own the development, execution, and analysis of campaigns that drive customer acquisition with a critical focus on content that connects with our customers and inspires engagement and conversion. 

As Email Marketing Specialist, you’ll showcase your creativity, strategy, and analytical skills by: 

• Creating engaging email campaigns that resonate with our audiences. You’ll collaborate with our Director of Marketing and internal designer to craft and manage email campaigns that drive awareness as well as journey-based drip campaigns that nurture customer relationships and drive long-term loyalty. You’ll write engaging copy and leverage compelling, high-quality content to enhance our user experience. 

• Building personalized experiences. You’ll use dynamic segmentation to create targeted messages that make video creators feel seen, understood, and valued. 

• Collaborating across teams. You’ll work closely with WavMaker’s Marketing, Creative, and Product leaders to coordinate messaging, gather assets, and ensure campaigns are cohesive and on-brand. 

• Elevating our standards. You’ll implement best practices for email marketing and execute complex campaigns with precision. You’ll uphold the highest level of quality control by ensuring every email template is fully optimized for mobile and desktop. 

• Data-driven decision-making. You’ll develop insightful email reports to track campaign success, identify trends, and implement A/B tests that will continuously improve WavMaker’s email strategy. 

What You Bring to the Table 

• 3 years of hands-on SaaS email marketing experience, with a proven track record of developing and executing successful email strategies and campaigns 

• Strong understanding of privacy laws, global email marketing experience is a plus 

• Strong understanding of marketing automation tools 

• Strong understanding of A/B testing principles 

• Excellent written and verbal communication skills 

• Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions 

• Creative thinking with a passion for innovation and a willingness to experiment with new ideas and approaches 

• Proactive, self-starter mindset with the ability to prioritize tasks, meet deadlines, and thrive in a dynamic and entrepreneurial environment 

Who Will Love This Job 

You’re a creative strategist. You're innovative and adaptive and have sharp analytical and problem-solving skills. You're obsessed with out-of-the-box tactics and have a strong sense for how email trends are evolving and what’s needed to keep WavMaker competitive in the market.  

You're a hungry and reliable executor. You relish the opportunity to get your hands dirty with complex email strategies. You don’t wait to get started and enjoy crafting a vision, building a flow, managing delivery, and seeing the return on your effort. You have high standards for the work you produce as well as the results WavMaker can expect in return. 

You’re a bold communicator. You’re not shy about sharing your ideas. You’re constantly listening, learning, watching and bringing solutions to the table. As bold as your strategic vision is, so is your boldness to assert your perspective and ensure quality and excellence is executed across every campaign you touch. 

You value what we value. You believe in and demonstrate WavMaker’s Core Values:  

Make The Creator the Star

WavMaker is the way, but creator stories are the “why”. Our music, platform, marketing and product experience all are laser-focused on ensuring our creators, and the stories they’re setting out to tell, stay in the spotlight.  

Begin With the End in Mind  

We’re preparing for the future at WavMaker. The future of music and storytelling, the future of our product and company – at WavMaker we’re focused on establishing excellence and preparing for growth now so we’re ready for whatever opportunities come our way.

Chase Strategic Innovation  

We don’t believe in change for the sake of change. We believe in changing for the better – and keeping our eyes open and ears to ground for opportunities to change our thinking, and in turn the creative world. 

Strive for Simplicity

Complexity is easy, simplicity is hard. Simplicity means we’ve achieved ultimate sophistication in our product and through every touchpoint with the end-user. Simplicity ensures creators will see, feel, and experience the value of WavMaker time and time again – without distractor or friction.

Stay Humble, Hungry, & Honest

To win with WavMaker means checking ego at the door. We’re a team of insatiably hungry, agile, open-minded and honest thinkers who are willing to bring our best forward but adapt to be even better. Failure should never be wasted on our team as we learn together – to make our company, and the world, a better place. 

Disclaimer 

WavMaker, Inc. is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. WavMaker, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, WavMaker, Inc. complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.