Director of Sales and Marketing

Job Description

Job Description

WAWONA FROZEN FOODS

ABOUT THIS COMPANY

Founded in 1963, Wawona Frozen Foods is a leader in the frozen fruit industry, specializing in processing and packaging fresh fruit, producing a myriad of items in different forms. Wawona is headquartered in the California San Joaquin Valley's productive growing region, with strong connections to Central Valley and coastal growers. We are proud to produce America's favorite fruits, including frozen peaches, strawberries, pears, plums, and unique mixed fruit blends. Whether conventional or organic, Wawona emphasizes quality and customization, working closely with customers to meet their specific needs while ensuring on-time delivery. We cater to a variety of sectors- retail, food service, schools, and more-supplying our fruit to leading manufacturers of jams, yogurts, ice creams, and pastries. Building on our family heritage, we prioritize food safety and deliver fresh frozen fruit that captures the essence of natural taste and sweetness. Wawona's customers count on us for quality, innovation, and exceptional service tailored to their needs.

ABOUT THIS ROLE

The Director of Sales and Marketing at Wawona is crucial for driving B2C and B2B marketing initiatives while aligning marketing with sales operations and annual planning. This role involves managing industrial sales, developing strategies for retail, food service, and K12 channels, and leading a team of brokers and direct sales professionals across the industrial, co-pack, and USDA channels.

The ideal candidate will have a strong understanding of selling techniques and experience in leading sales and customer service teams, fostering collaboration with leadership and cross-functional teams. The Director will set ambitious goals, promote accountability, and enhance regional expertise, while also overseeing brokers and account managers throughout the sales process.

Customer-centric service will be a priority, focused on building strong relationships and efficiently managing administrative tasks. Using revenue forecasting and market intelligence, the Director will provide insights to leadership and facilitate regular sales meetings. This position will also support the professional development of team members. Additionally, the Director will work with the Marketing Manager to create effective resources for trade shows and sales initiatives, ensuring the necessary support to engage prospects and close deals. Responsibilities include managing new product development and leveraging key connections to drive growth, positioning Wawona Frozen Foods as a leading name in the industry.

DUTIES INCLUDE

• Work with executive leadership to develop the company's sales and marketing strategies. Develop and maintain Marketing and Sales Plans.
• Develop clear communication and understanding across Wawona regarding sales and customer service support needs across all brands, channels, and products.
• Provide Sales Forecasts to the Demand Planner. Assist in Demand Planning to consider industry, product and key customer trends and promotions.
• Provides direct sales leadership to all outside and inside sales activities
• Develops and monitors broker performance goal and contracts and develops annual review.
• Manage day to day sales and marketing activities to meet goals while operating within the budget.
• Track sales, marketing and customer service performance to established metrics and report out to the leadership team.
• Track and report sales performance to margin expectations.
• Execute sales and order fulfillment cross-functionally with supply chain and production operations teams.
• Develop tools to manage growth targets, sales goals, and profitability targets. Administrate the Wawona Frozen Foods Salesforce system.
• Acquire information regarding product pricing, and trends, summarize positioning with competitors and choices customers have. Make recommendations to the leadership team.
• Solicit, organize, and convey customer feedback regarding : new products to leadership. Manage new product lifecycle through marketing validation, business evaluation, development, testing, and plant floor scale-up.
• Research industry trends, lead analysis and decisions pertaining to expansion into new markets train and lead such expansions through the sales team.
• Business development : looking for opportunities for account managers and sales. Submit RFPs and RFQs that align with Wawona key products.
• Ensure the C / S and Order Administration functions fully support the needs of Supply Chain, Production, Accounting, Brokers, and Account Managers with quality and timely service.

REQUIREMENTS

LOCATION

PAY RANGE

BENEFITS

WHY SHOULD YOU APPLY

PHYSICAL AND / OR MENTAL DEMANDS

While performing the duties of this job, the employee is required to :

ADDITIONAL INFORMATION

Applicants must be fully authorized to work in the U.S. and physically be in the U.S.

Wawona Frozen Foods is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veteran status, sexual orientation, gender identity, or any other protected factor.

NOTICE TO RECRUITERS, EMPLOYMENT AGENCIES, AND / OR VENDORS

Please note that Wawona Frozen Foods does not accept unsolicited resumes from recruiters, employment agencies, or vendors. Without a signed Recruitment Fee Agreement, Wawona Frozen Foods will not consider or agree to payment of any referral compensation or recruiter fee. If a recruiter or agency submits a resume or candidate without Wawona Frozen Foods' authorization, Wawona Frozen Foods is without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Wawona Frozen Foods. Verbal commitments from any Wawona Frozen Food employees will not be considered binding terms. This applies to all Wawona Frozen Foods locations and offices. It is the responsibility of all third-party recruiters and vendors to know this policy.

Salary : $165,000 - $185,000