What are the responsibilities and job description for the Senior Manager of Paid Digital position at Waybetter Marketing?
Senior Manager of Paid Digital
Waybetter Marketing is a marketing agency based in Columbia, Maryland, and we're currently seeking candidates with 6 years of post-graduate experience who can be physically present in our Maryland office on Mondays, Tuesdays, and Thursdays. We offer a hybrid schedule, with remote Wednesdays and Fridays for all employees.
This Is Something You'll Want to be a Part of:
We are a team of passionate marketers and technologists dedicated to helping colleges and universities increase their student enrollment. Our focus is exclusively on the higher education industry, and we use hyper-personalized, data-driven campaigns to achieve our goals. We tap into top marketing automation tools and our team's bright minds to deliver exceptional results for institutions of all shapes and sizes across the country.
We’re currently looking for a driven Senior Manager of Paid Digital to join our team.
You'll Enjoy Days of:
Working closely with Waybetter’s existing Director of Digital Advertising to execute and optimize all digital advertising efforts for our clients (colleges and universities).
As a Senior Manager of Paid Digital You Will:
- Oversee the planning and execution of advertising campaigns to ensure successful audience engagement and activation—from intake to editorial and creative review to placement and reporting
- Act as one of the lead digital consultants on client calls and understand the full scope of clients' needs and results
- Continually audit and analyze WB’s paid advertising strategy (i.e. – properties used, ad types, spend levels) and redefine as necessary
- Routinely research competitor offerings to stay best-in-class and ahead-of-the-curve
- Fine-tune existing product offerings and define opportunities for expansion by consistently exploring opportunities through new advertising channels such as Google Search, Google Display, YouTube Video, etc.
- Ensure WB is receiving proper certifications and licenses to stay competitive
- Curate tangible benefits and outcomes to WB’s ad work and use in promotional case studies and webinar content
This Role is Right for You if You Are:
- Deadline focused.
- Committed to flawless execution.
- Competitive and driven by results.
- Detail oriented.
- A little bit creative, a little bit technical, and all-around motivated with a great attitude.
- Have 6-10 years of tangible experience in managing digital ads across META and Google
- Experience in Programmatic advertising, CTV, OTT, and media buying is a plus
Why You Want to Work at Waybetter:
We’re an established, agile company poised for continued (and considerable!) growth. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.
Here's a peek at our crew: https://www.waybettermarketing.com/about/
Need something beyond a picture? Hear us speak from this sampling of webinars: https://www.waybettermarketing.com/webinars/
Waybetter Perks:
- Competitive salary bonus
- Health insurance
- 401(k) with a guaranteed 3% profit sharing
- 15 days PTO plus numerous company holidays
- Paid parental leave
- Pre-set work-from-home days
- Professional development stipend
- Free snacks
Learn more about Waybetter: https://www.waybettermarketing.com/
Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements are not available.