What are the responsibilities and job description for the Luxury Brand Manager, Perigold position at Wayfair?
Perigold is seeking a Brand Manager to join the Perigold Marketing team. In this role, you’ll be responsible for ensuring brand integrity and consistency across the entire consumer journey to drive consideration, recall, and awareness. You’ll develop a deep understanding of the Perigold customer (B2C and B2B), the competitive landscape, and the core brand offering to inform creative briefs, marketing plans and drive best-in-class execution. You’ll oversee how the Perigold brand comes to life across key initiatives, including loyalty programs, B2B, and prospecting across the Wayfair family of brands.
This role is based in Boston (4 days in office) and reports to Perigold’s Chief Marketing Officer, with significant cross-functional exposure across our Marketing, Retail, Content, Creative, and Category Management teams.
What You’ll Do
- Own the brand strategy with the CMO and manage its execution and consistency across customer touch points, inclusive of both B2C and B2B and across the Wayfair Family of Brands
- Develop, test, and measure Perigold’s B2B marketing strategy, in partnership with the B2B CMO and Marketing teams
- Own Perigold’s loyalty strategy, inclusive of launch strategy, execution, and ongoing management and measurement
- Centralize and evangelize consumer insights, including management of annual Brand Health survey through our external insights vendor
- Ensure Brand Communications Calendar reflects a cohesive cross-channel strategy, inclusive of brand and merchandising priorities; work with cross-channel partners to bring to life through GTM process
- Partner with Performance Marketing lead and Integrated Marketing Analyst to concept, execute, and measure integrated Brand Campaigns
- Partner with marketing channels and Creative teams to ensure brand positioning is effectively integrated into all creative assets
- Manages a team of 3 direct reports, including oversight of Promotions & Offers, Supplier Marketing & Advertising, and Curation
- Oversee our Supplier Marketing and Advertising function, ensuring our strategy to market our supplier brands ladders up to overall Brand Strategy and maximizes monetization potential
- Oversee our Promotions function, including promotional calendar and campaign execution and measurement
- Oversee Curation, ensuring our product curations in marketing and onsite events reflect our SOV priorities and storytelling goals
What You’ll Need
- 5 years of experience working in brand marketing in a consumer brand, agency, and/or consulting capacity
- Luxury retail experience highly preferred
- A deep understanding of and curiosity about consumer behavior
- Demonstrated balance of being highly analytical and originally creative
- Critical thinking including the ability to break down complex ideas and generate insights and solutions or strategically build a story from large data sets
- Excellent interpersonal skills and ability to influence senior-level and cross-functional stakeholders
- Ability to communicate a high-level brand vision as well as give tactical creative feedback
- Strong verbal and written skills including distilling data into compelling, insight-led presentations
- Superb project management skills including the ability to work on multiple projects at once
- An ownership mindset with the ability to streamline processes and thrive in a highly ambiguous and fast-paced environment with a “get stuff done” attitude
- Collaborative team player who wants to see the whole team succeed and thrive
- Familiarity with the latest market trends and best practices especially as it relates to the target consumer
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.
