What are the responsibilities and job description for the Wayfinder is hiring: Developer Marketer in Mission position at Wayfinder?
Mission :
The Developer Marketer will create, execute, and manage marketing strategies, specifically targeted at developer communities in order to engage and attract developers to our platform. This position requires a balance of technical knowledge and marketing expertise, generating awareness and driving adoption of our product or platform within technical audiences. Success in this role requires a deep understanding of both the product’s technical value proposition and the channels through which developers engage.
You will work cross-functionally with technical and go-to-market teams to create content, promote the product, and establish a strong presence in the developer ecosystem. Your primary focus will be to grow our developer user base, enhance product adoption, and build long-term relationships with technical users.
Outcomes :
Increase Developer Adoption :
Develop and execute marketing campaigns that lead to increased sign-ups, product adoption, and active usage by developers.
Optimize the developer onboarding process, reducing time-to-value and improving conversion from trials to active users.
Act as a product evangelist, ensuring the developer community understands how to implement the product effectively and provide ongoing feedback to internal teams for continuous improvement.
Produce High-Quality Technical Content :
Create developer-centric content (tutorials, documentation, blog posts, case studies, videos) that educates and engages developers, leading to greater product understanding and adoption.
Ensure all technical marketing content is accurate, useful, and well-aligned with the product’s value proposition.
Grow Our Developer Community :
Build, manage, and grow a thriving developer community through engagement on platforms like Slack, GitHub, Stack Overflow, and developer forums.
Organize and participate in developer events such as webinars, hackathons, and conferences, increasing community engagement and brand visibility.
Champion Effective Campaigns with Measurable Impact :
Launch marketing campaigns that directly impact key metrics such as engagement, sign-ups, and conversion rates, continuously optimizing based on data.
Track performance and measure the ROI of developer-focused campaigns, ensuring they align with broader company goals.
Lead the execution of product launches and go-to-market strategies specifically targeting developers.
Build marketing campaigns around product integrations, open-source contributions, and third-party developer tools.
Competencies :
Know how to speak to devs :
Speak the lingo
Have content hit the top of Hacker News
Technical Expertise :
Solid understanding of the developer ecosystem and developer tools (APIs, SDKs, programming languages, cloud technologies, etc.).
Experience with hands-on coding or a background in software development.
Marketing Skills :
5 years of experience in B2D (Business to Developer) or B2B marketing strategies with a proven track record of creating successful marketing campaigns for technical audiences.
Expertise in content marketing, especially for technical audiences, with the ability to simplify complex concepts for developers.
Strong understanding of developer-centric social media, and content distribution channels.
Communication & Community Engagement :
Excellent written and verbal communication skills, with the ability to create compelling technical content.
Adept at translating complex technical concepts into digestible, developer-friendly messaging.
Experience engaging with developer communities, open-source contributors, and technical influencers.
Metrics-Driven :
Data-driven mindset, capable of analyzing performance metrics and adjusting strategies accordingly.
General Guidelines :
We like candidates with varied backgrounds - don't be shy, apply!
Hackers / OSS devs welcome, even without extensive work history.
Please include a few words on why you'd like to work at Svix.
All roles are full-time - no students or part-time.
Applicable timezones : UTC-8 to UTC 3.
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