What are the responsibilities and job description for the Google Ads Strategist position at Wayne Media Group?
As a Google Ads Strategist, you will play a pivotal role in driving the success of our digital advertising efforts by crafting innovative and data-driven strategies for Google Ads campaigns. This role requires a strategic mindset, deep expertise in Google Ads, and a passion for delivering impactful advertising solutions. As a key contributor, you’ll focus on maximizing ROI, optimizing performance, and staying ahead of industry trends to ensure our campaigns consistently outperform the competition.
Description
Key Responsibilities:
- Develop comprehensive Google Ads strategies aligned with business goals and target audiences.
- Oversee the execution and optimization of campaigns across search, display, video, and shopping networks.
- Conduct in-depth market research and competitor analysis to inform campaign strategies.
- Collaborate with stakeholders to identify KPIs and design campaigns to achieve measurable results.
- Manage and allocate campaign budgets to maximize performance and ROI.
- Analyze campaign data and performance metrics to provide strategic recommendations and actionable insights.
- Stay current on Google Ads updates, industry trends, and innovations to enhance campaign effectiveness.
- Guide the creative development of ad assets, ensuring alignment with campaign objectives.
- Mentor team members or provide guidance to execution teams to maintain best practices in PPC management.
Qualifications:
- Extensive experience in Google Ads management and strategy development.
- Google Ads certification (Search, Display, Shopping, or Video) is strongly preferred.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
- Deep understanding of audience targeting, bidding strategies, and conversion optimization.
- Proficiency in tools such as Google Analytics, Google Tag Manager, and data visualization platforms.
- Exceptional communication and presentation skills for client or team collaboration.
- Demonstrated success in managing large-scale campaigns and achieving significant ROI.
- Ability to think critically, adapt to challenges, and execute with precision in a fast-paced environment.
Salary
$45,000 - $50,000 per year
Salary : $45,000 - $50,000