What are the responsibilities and job description for the Facebook Media Buyer / Lead Gen Expert position at WBNK Media?
Job Description
Job Description
WBNK Media is a results-driven marketing agency specializing in local lead generation for service-based businesses. We create and optimize high-converting Facebook ad campaigns that drive qualified leads for our clients. We're looking for a Facebook Ads expert who understands how to generate leads cost-effectively and can scale campaigns profitably.
Job Responsibilities :
- Strategize, set up, and manage Facebook and Instagram ad campaigns for local businesses
- Optimize ad performance through A / B testing, bid adjustments, and audience targeting
- Write compelling ad copy and select engaging creatives that convert
- Monitor KPIs such as CPL, ROAS, and conversion rates , making data-driven optimizations
- Implement retargeting and lookalike audience strategies to maximize results
- Stay up-to-date with Facebook Ads Manager updates, iOS tracking changes, and industry trends
- Provide weekly performance reports with key insights and recommendations
Requirements :