What are the responsibilities and job description for the Digital Marketing Manager - Neurosurgery position at WCM-Q?
Position Summary
Partners with clinical department Chair and leadership team to gain a clear understanding of business initiatives and effectively translate them into digital marketing strategies and tactics. Responsible for digital marketing strategies, digital content creation and website optimization.
Job Responsibilities
- Develops and implements digital marketing strategies that ladder up to overall marketing plan to achieve Department and institutional objectives.
- Builds relationships and leverages External Affairs best practices and competencies to achieve Department objectives. Supports and evaluates results of marketing and communication tactics utilizing best practices from External Affairs.
- Collaborates with internal departments and affiliates to expand marketing and communication efforts, in particular External Affairs social media and IT teams.
- Collaborates closely with Chair and Department Leadership team supporting internal department initiatives, strategy, presentations, and similar duties as assigned.
- Coaches and manages a direct report.
- Publicizes Department’s content via the department’s social media accounts; develops content calendar to create a consistent cadence of posts. Monitors and moderates department’s social media accounts, including community comments and DMs.
- Creates or designs social media visuals that adhere to WCM’s Brand Guidelines. Social media visuals will include graphics and videos.
- Analyzes social media analytics and synthesizes into actionable insights to inform planning and increase engagement.
- Updates the Department’s website with consistent content; provides support for project-specific website content.
- Researches and writes website content, including feature stories (faculty and patient), news announcements, event publicity, infographics, blogs, videos and newsletters.
- Adheres to WCM’s style guide, ensuring production of high-quality and error-free copy.
Education
Experience
Knowledge, Skills and Abilities
Licenses and Certifications
Working Conditions / Physical Demands
Salary : $113,300 - $135,300
