Account Executive

WDRB Media is seeking an Account Executive with a proven track record of growing core business accounts, selling new business, and managing current relationships. The ideal candidate thrives in a team-oriented environment, has strong interpersonal skills, and a desire to succeed! The top priority at WDRB is our positive work culture. This is the perfect opportunity for someone who possesses a "good to great" philosophy, loves to WIN, and is looking for a career in Media Sales.

Essential Job Duties:

• Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
• Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
• Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
• Prospect for and sell special projects to new customers as well as existing ones.
• Build client relationships at both the agency and advertiser levels.
• Draft and/or obtain statistical, narrative and/or other reports as requested.
• Input client orders and work with the account manager to manage revisions, make goods, and other order-related responsibilities.
• Monitor the competition and maintain awareness of assigned account activity at all times.
• Meet and exceed individual sales goals, in support of achieving station and market goals and initiatives.
  
  
  

Minimum Qualifications

• A competitive nature and an unwillingness to settle or give up.
• Thorough knowledge of Nielsen ratings use and methodology.
• Energetic self-starter; Proven track record for selling new business.
• Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting
• Ability to multi-task and work effectively in a high-pressure and fast paced environment
• Superior organizational and project management skills
• Strong interpersonal skills, including the ability to develop and maintain strong business relationships
• Valid Driver’s License and clean driving record required
  
  
  

Education And Experience

• Bachelor's Degree in a related field or equivalent training and experience
• Minimum 4 years of successful sales and marketing experience
• Broadcast sales and digital experience preferred
  
  
  

Computer Skills

• Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred)
• Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR
• Familiarity with Microsoft 365 TEAMS and other Microsoft applications
  
  
  

Why WDRB is the best place to work:

• Low-cost family health benefits including Health, Dental, and Vision
• Company paid Health Savings Account
• 100% paid Life Insurance, Short Term and Long Term Disability
• Incredible 6% employer 401K match
• Competitive paid time off
• Half-price YMCA membership
• Opportunities for learning and growth
• Collaborative Team with a strong values-based culture
• Learn from industry-leading talent
• WDRB was voted a Best Place to Work in Kentucky 9 years in a row.