What are the responsibilities and job description for the Marketing Director position at WDS Construction Inc?
Overview
We are seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, performance marketing, and advertising strategies. This role requires a creative thinker who can collaborate effectively with cross-functional teams to develop and implement comprehensive marketing plans that resonate with our target audience.
Responsibilities
- Develop and execute innovative marketing strategies that align with the company's goals and objectives.
- Oversee all aspects of digital marketing, including social media marketing, email marketing, and performance marketing campaigns.
- Conduct thorough market research using tools like Google to identify trends, opportunities, and customer preferences.
- Manage advertising sales initiatives to maximize revenue generation while maintaining brand integrity.
- Collaborate with sales teams to create integrated campaigns that enhance collaboration sales efforts.
- Analyze campaign performance metrics to optimize future marketing strategies and improve ROI.
- Stay updated on industry trends and emerging technologies to ensure the company remains competitive in the market.
Experience
- Proven experience in a senior marketing role, preferably as a Director of Marketing or similar position.
- Strong knowledge of digital marketing channels, including social media platforms, email marketing tools, and HTML for web content management.
- Demonstrated success in developing and executing effective advertising campaigns that drive engagement and sales.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Exceptional communication skills with a talent for building relationships across departments and with external partners.
- A collaborative mindset with the ability to work effectively in a fast-paced environment.
Join us in shaping the future of our brand through innovative marketing strategies and impactful campaigns!
Job Type: Full-time
Pay: $75,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Ability to Relocate:
- Beaver Dam, WI 53916: Relocate before starting work (Required)
Work Location: In person
Salary : $75,000 - $120,000