What are the responsibilities and job description for the Senior Account Executive, Consumer position at WE Communications?
About Us
WE is one of the largest communications and integrated marketing agencies in the world. We're independent, we're all about our people - both our clients and our employees - and we believe in the power of communications to move audiences to positive action.
For more than 40 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals - including technology, healthcare, consumer, and brand purpose - translates into insights and strategies that are informed, current and credible.
We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers to reach them in new ways and ultimately improve people's lives.
About the Role
The Senior Account Executive will be responsible for creating, managing and executing PR campaigns and news cycles involving business and consumer press, as well as other influencers on behalf of our agency clients. This position will support product launches, execute on seasonal campaigns, and as well as contributing to campaign development.
Responsibilities
- Responsible for maintenance and growth of relationships with key, senior level influencers in both consumer, technology and social media
- Identify communication trends and educate / inform clients and agency colleagues and partners on changes and trends.
- Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes
- Leverage clients extensive data to conceive and drive stories apart from traditional news milestones
- Model agency values, mentor and coach colleagues and junior staff on agency "best practices" and successful engagement with your influencers.
- Oversee and reinforce consistent adherence to media management processes : media lists, coverage monitoring and industry coverage trends.
- Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
- Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data.
- Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
Qualifications
Preferred Qualifications
Compensation
The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Salary Range
72,000-$78,000 USD
Benefits
As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits :
Equal Opportunity : WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion : WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
As of April 2024, North America non-remote employees are required to come into the office 3 days a week.
Salary : $72,000 - $78,000
