What are the responsibilities and job description for the Content Creator - TikTok Specialist position at We're Not Really Strangers?
Content Creator - TikTok Specialist
Location: Los Angeles, CA
Employment Type: Full-Time
We’re Not Really Strangers (WNRS) is a purpose-driven brand dedicated to empowering meaningful connections through our card games, merchandise, and thought-provoking content. Our TikTok channel is central to sharing our mission, and we’re looking for a talented content creator to create compelling product-focused videos that resonate with our audience.
What You’ll Do:
- Create emotionally engaging TikTok content that reflects the unique storytelling style of WNRS, showcasing our card games and merchandise that connect with our audience.
- Study and deeply understand the We’re Not Really Strangers brand guidelines to ensure all content aligns with our voice, tone, and aesthetic.
- Highlight products in authentic, real-life scenarios, focusing on emotion-driven storytelling.
- Collaborate with the WNRS social team to plan and execute a TikTok product content aligned with brand campaigns, product launches, and trending cultural moments.
- Stay up-to-date on TikTok trends, sounds, and viral formats, adapting them to fit WNRS’s unique storytelling approach.
- Shoot, edit, and produce short-form videos that balance creativity with performance optimization.
- Track and analyze TikTok metrics to evaluate content effectiveness and refine future strategies.
Who You Are:
- Brand-Focused: You’re skilled at studying brand guidelines and translating them into authentic, engaging content that reflects a company’s mission.
- TikTok-Savvy: You understand TikTok’s algorithm, trends, and audience behavior, and you know how to create scroll-stopping videos.
- Creative Storyteller: You excel at turning ideas into compelling narratives that connect with viewers and drive engagement.
- Emotion-Driven Creator: You know how to use storytelling to evoke emotion while integrating product details.
- Hands-On: You have the technical skills to shoot, edit, and produce high-quality videos using tools like TikTok’s native editing features, CapCut, or similar software.
Qualifications:
- Proven track record of creating emotionally engaging and high-performing TikTok content (portfolio or TikTok handle required).
- 4 years of experience in content creation, social media, or a related field.
- Experience working with lifestyle brands or mission-driven products is a plus.
- Proficiency in video editing tools and TikTok’s native editing features.
- Strong organizational and communication skills, with the ability to work independently and collaboratively.
Why Join Us:
- Be part of a mission-driven brand that values vulnerability and connection.
- Work in a creative and collaborative environment where your ideas can thrive.