What are the responsibilities and job description for the Senior Lifecycle Marketing Manager position at Wealthfront?
A company is looking for a Sr. Manager of Lifecycle Marketing focused on client engagement.
Key Responsibilities
Develop and manage personalized, multi-channel marketing programs to enhance clients' financial knowledge and product engagementCollaborate with cross-functional teams to create programs based on qualitative and quantitative insights that align with business goalsOversee the end-to-end management of lifecycle marketing campaigns, including strategy, A / B testing, and performance reporting
Required Qualifications
6 years of professional marketing experience, particularly in customer lifecycle marketingExperience with marketing automation and managing customer journeysProven ability to translate data into actionable insights and strategic recommendationsFamiliarity with A / B testing and multivariate experiments in lifecycle channelsBS or MS degree, or equivalent professional experience
