What are the responsibilities and job description for the Director of Events & Partnerships position at Weathermatic?
Director of Events & Partnerships
Location: Dallas, TX (Hybrid - 2-days remote)
ABOUT THE ROLE
Weathermatic is looking for a high-energy, results-driven leader to take our experiential marketing and strategic partnerships to the next level. The Director of Events & Partnerships will oversee a team of two and be responsible for executing signature events that drive lead generation, customer engagement, and brand awareness. This role requires a mix of event strategy, marketing communications expertise, and creative problem-solving.
WHAT YOU’LL DO
- Create & Lead Signature Events – Own the strategy and execution of our live webinars, industry trade shows, intimate VIP dinners, customer conferences, and hands-on field events that convert prospects and strengthen relationships with existing customers.
- Collaborate Across the Organization – Work closely with Sales, Customer Success, and Product teams to ensure events align with business objectives and create meaningful engagement opportunities.
- Work with Lead Generation to Convert Leads – Partner with the Director of Lead Generation to build event-specific lead capture and follow-up strategies that drive MQLs and pipeline growth.
- Develop Marketing Communications & Event Promotion – Create compelling event messaging, email campaigns, and promotional content that drive attendance and engagement.
- Build Strategic Partnerships – Cultivate relationships with industry associations, media partners, and influencers to extend Weathermatic’s event reach and impact.
- Measure & Optimize Event Success – Track key metrics like attendance, engagement, and lead conversion to continuously improve event ROI.
- Lead & Develop a High-Performing Team – Manage and mentor two event professionals to execute flawless, high-impact experiences.
- Travel 30-40% – Attend and oversee key events, trade shows, and customer experiences to ensure seamless execution and high-impact engagement.
WHAT WE’RE LOOKING FOR
- 7 years of experience in event marketing, experiential marketing, or partnerships.
- Proven ability to drive lead generation and customer engagement through events.
- Experience with event marketing communications and the ability to develop compelling copy for event promotions.
- Industry experience in Landscaping, Construction, or Blue Collar markets is highly preferred.
- Track record of managing both virtual (live webinars) and in-person events.
- Strong understanding of event analytics, lead tracking, and post-event conversion strategies.
- Excellent communication, relationship-building, and leadership skills.
WHY YOU’LL LOVE IT HERE
- Be the architect of unforgettable events that drive real business impact.
- Work cross-functionally with a dynamic, high-energy team.
- Competitive salary, 401k matching, and career growth opportunities.
Ready to transform Weathermatic’s events into a growth engine? Apply now!
Department: Marketing
Reports to: VP of Marketing
Salary : $110,000 - $130,000
