What are the responsibilities and job description for the Director of Lead Generation position at Weathermatic?
Director of Lead Generation
Location: Dallas, TX (Hybrid – 2-days remote
ABOUT THE ROLE
Weathermatic is looking for a lead generation leader who knows how to nurture and convert prospects through email, content marketing, and automation. This is a hands-on, high-impact role where you will develop and execute a data-driven strategy to drive qualified leads for the sales team. The Director of Lead Generation will manage a team of 1-2 specialists responsible for championing HubSpot-driven campaigns and automation.
WHAT YOU’LL DO
- Own the Lead Gen Engine – Design and optimize email marketing, content marketing, and automation campaigns to generate and nurture high-quality leads.
- Leverage HubSpot to Scale Growth – Build and manage lead nurture workflows, automation sequences, and segmentation strategies within HubSpot CRM.
- Create Data-Driven Email Campaigns – Develop high-converting email sequences, drip campaigns, and promotional outreach that guide leads through the funnel.
- Maximize Content Marketing for Lead Generation – Work with the Content Creator to develop and distribute blog content, gated assets, and industry reports that drive engagement and conversions.
- Develop and Refine Lead Scoring Models – Work with Sales to establish a predictive lead scoring system to prioritize high-intent prospects.
- Automate & Personalize Lead Nurturing – Use behavioral triggers and engagement insights to deliver personalized content and outreach.
- Measure & Optimize Performance – Track and analyze campaign performance to continuously improve open rates, click-through rates, and conversion rates.
- Lead & Develop a High-Performing Team – Manage and mentor a team of 1-2 specialists focused on marketing automation and inbound lead generation.
WHAT WE’RE LOOKING FOR
- 7 years of experience in lead generation, demand generation, or growth marketing.
- HubSpot CRM expertise (campaign automation, segmentation, lead nurturing).
- Deep experience in email marketing, content marketing, and marketing automation.
- Strong analytical skills—ability to measure impact and optimize performance.
- Industry experience in Landscaping, Construction, or Blue Collar markets is highly preferred.
- Experience with conversion-driven landing pages and lead magnets to fuel pipeline growth.
- Highly collaborative, working closely with Sales, Events, and Content teams.
WHY YOU’LL LOVE IT HERE
- Be the architect of Weathermatic’s demand generation strategy.
- Work in a fast-paced, creative, and data-driven marketing team.
- Competitive salary, 401k matching, and career growth opportunities.
Ready to turn Weathermatic’s lead funnel into a powerhouse? Apply now!
Department: Marketing
Reports to: VP of Marketing
Salary : $120,000 - $150,000
