What are the responsibilities and job description for the eCommerce SEO & Search Specialist position at WeatherTech?
E-Commerce SEO & Search Specialist
WeatherTech Direct, LLC is seeking a well-qualified E-Commerce SEO & Search Specialist to implement on-site search strategies based on data and enhance our Search Engine Optimization (SEO) web page ranks for our online properties.
Essential Functions
- On-Site Search - Manage searched keywords, connect customer keywords to relevant content pages, optimize the search and setup search recommendation strategies for all online properties.
- Create Blog/Content recommendations – on-site content research, develop strategies with website metrics in mind, keywords research and developing link building throughout the websites
- Keyword research - blogs, product copy, product research, page level copy, meta descriptions and on-site search.
- SEO content ownership - optimizing content, creating campaign/audience group keywords for ad copy
- Competitive Content Analysis – digging into where we currently rank for key search terms compared to competitors and how can improve
- Manage website redirects in third party tool
- Website crawler tools management - Using content crawler analysis tools to extract data and report findings back to the eCommerce Analytics & SEO Manager
- Google Page ownership - Google Business accounts and Google Cloud
- SEO Analytics - creating reports, analyzing gaps, reporting data back to eCommerce Analytics & SEO Manager
- Website speed optimization in terms of SEO
- SEO market research - How AI is evolving in term of SEO, what is trending, future development or updates, Benchmarking, etc.
- Develop optimization strategies to get and keep WeatherTech’s page links in the number 1 spot
- Perform other duties as assigned
- **Note, this position is not a writing position, but you would collaborate closely with the Writing Team.
Qualifications
- 2 years of experience in a related field
- Bachelor’s Degree in Website Design/Marketing or related field required
- Proficient in using Google Analytics and tracking website changes
- Experience with SEO analytics tools (SEO Clarity, Conductor, Bright Edge, SEMrush, aHrefs, Majestic SEO, Moz, etc.)
- Previous experience with Google Search Console and Google Tag Manager
- Content Management System (CMS) experience
- Excellent understanding of website usability and best practices
- Exceptionally strong verbal, written, and interpersonal communication and collaboration skills
- Strong writing, copyediting, and proofreading skills, with an eye for detail and a style that maximizes web content usability and accessibility
- Superior organization and prioritization skills to plan and complete tasks that contribute to long range goals, with the ability to switch focus to immediate changes in a dynamic environment, all while performing at a world class level
- Self-starter and self-motivated to seek out and implement changes that benefit the company
- Must be authorized to work in the United States
Why you’ll love working at WeatherTech
WeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and clean and safe workspace. Employees are offered an array of perks including:
- Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
- 401(k) plan with employer matching
- Paid vacation, holidays, and personal time
