Marketing Associate – Equine Division

Weaver is seeking a passionate and driven Marketing Associate to join our team. In this role you will support the strategic marketing efforts for our Equine Division, including the Weaver Equine and Troxel product lines. You will play a key part in developing and executing multi-channel marketing strategies that enhance brand visibility, drive engagement, and support company growth.

The job responsibilities of this position include, but are not limited to the following:

• Utilize marketing resources and avenues to build name brand recognition of the Weaver Equine and Troxel product lines while maintaining consistency of messaging and branding throughout all marketing communications.
• Assist in creating and maintaining the quarterly marketing calendar, planning, and scheduling marketing strategies for equine division.
• Work closely with sales and other departments to maximize our efforts and achieve corporate goals.
• Grow our online brand community through social media strategies on various social networking sites. Partner with the social media coordinator to build and execute social media campaigns designed to drive engagement and conversions.
• Work with our equine team, online marketing associate and others to collect and grow house list of email and physical addresses. Report monthly on name collection progress and costs.
• Seek various PR opportunities with industry publications that can add value to our current marketing strategies. Opportunities could include product reviews, editorial ideas or co-branded articles written on behalf of our endorsees.
• Assist in the department’s efforts to effectively create, coordinate, and plan annual marketing and advertising programs to meet divisional corporate sales goals.
• Work closely with online marketing associates to develop and execute multi-touch online strategies. Ensure a timely launch of videos, landing pages and weekly email blasts.
• Work closely with the R&D department to ensure the creation and execution of supporting collateral materials.
• Coordinate photo and video projects. Ensure success of the project through heavy involvement on concepts, storyboarding, planning, directing, and editing.
• Assist the team in development of catalog through educational content and assuring consistency of marketing messages throughout. Assist in copy writing, proofing, and photo selection for annual catalog.
• Other related duties as assigned by management.

Our ideal applicant:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.
• Proven ability to collaborate effectively in a cross-functional team environment, working closely with colleagues across multiple departments.
• Demonstrated success in managing multiple projects simultaneously while meeting tight deadlines in a fast-paced setting.
• Proficient in Microsoft Office Suite.
• Knowledge of equine industry and Troxel Brand products is a plus.
• The position is based in our Mt. Hope, OH office, with the potential for hybrid or remote after an initial onboarding period.

Why Join Us?

We offer a competitive salary, full benefits, and the opportunity to be part of a collaborative and passionate team. At Weaver, you will be empowered to make an impact while working with people who care deeply about quality, creativity, and the equine community.