What are the responsibilities and job description for the Digital Marketing Specialist position at Web Presence LLC?
We are seeking a proactive and skilled Marketing Specialist to support and execute our marketing initiatives, contributing to the growth and success of our brand. The ideal candidate will have a strong foundation in digital and traditional marketing strategies, with the ability to analyze market trends and create impactful campaigns. This role requires creativity, strategic thinking, and excellent communication skills to engage with our target audience effectively.
Responsibilities
- Assist in developing and implementing marketing strategies that align with company objectives.
- Coordinate advertising campaigns across digital, print, and social media platforms.
- Support product launches and collaborate on product management efforts to ensure successful market entry.
- Utilize marketing automation tools to enhance efficiency and improve customer engagement.
- Conduct market research to identify trends, customer preferences, and the competitive landscape.
- Monitor and analyze campaign performance using analytics tools, providing insights to optimize efforts and improve ROI.
- Create compelling content for email marketing campaigns to drive engagement and conversions.
- Collaborate with internal teams to maintain consistent messaging and branding across all channels.
- Update and manage the company website using WordPress to ensure it remains current and user-friendly.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or relevant experience in the industry.
- 5-10 years of marketing experience.
- Proven experience in a marketing role, with a solid understanding of marketing principles and practices.
- Proficiency in digital marketing techniques, including SEO, SEM, and social media marketing.
- Experience with email marketing platforms and analytics tools.
- Familiarity with traditional marketing and print advertising strategies is a plus.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
- Strong research skills to gather and interpret market data.
Why Join Us?
Be part of a team dedicated to delivering exceptional marketing outcomes. If you thrive in a dynamic environment where your skills and creativity are valued, we’d love to hear from you!
Job Type: Full-time
Pay: $55,000.00 - $90,000.00 per year
Benefits:
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person
Salary : $55,000 - $90,000