What are the responsibilities and job description for the SaaS Marketing Professional position at Webbula?
About Us
Webbula helps marketers deliver irresistible offers to receptive audiences. Our industry-leading data solutions protect and enrich first-party data by identifying and reducing email threats, cleaning email lists, appending meaningful audience data, and powering programmatic targeting. We're committed to empowering businesses to drive authentic engagement with their ideal customers.
Job Description
We're seeking a highly motivated and experienced Marketing Growth Specialist to join our team. The ideal candidate will have at least 3 years of experience driving product positioning, go-to-market strategies, and customer insights. You'll work closely with our Director of Marketing to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement.
Responsibilities
- Market Analysis & Positioning: Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends.
- Product Launch: Support go-to-market launches with high-quality campaigns and content.
- Content & Campaign Development: Partner with Content Marketing Manager to create content (website content, sales collateral, webinars, blogs, email campaigns, white papers, case studies, etc.) that generates pipeline, accelerates sales, and strengthens partner relationships.
Requirements
- Bachelor's degree in Marketing, Communications, English, or Journalism, or equivalent working experience.
- 3 years of experience in product marketing.
- Strong portfolio of written work, including product positioning, blogs, eBooks/white papers, campaigns, and sales enablement.
