What are the responsibilities and job description for the Senior Brand Marketing Manager position at Webbula?
SaaS Marketing Expertise
We are seeking a highly motivated and experienced Product Marketing Manager with a proven track record in SaaS product marketing. As a leader in emailHygiene, Data Appends, and Programmatic Audiences services, Webbula empowers businesses to deliver authentic engagement with their ideal customers.
About This Opportunity
Reporting to the Director of Marketing, you'll work closely with cross-functional teams to define and execute marketing strategies that effectively communicate our product's value and drive customer engagement. You will leverage your analytical and problem-solving skills to translate technical concepts into clear, value-driven messaging.
Responsibilities
- Conduct market research to understand customer needs, competitive landscape, and industry trends, partnering with Senior Product Manager to develop buyer personas and customer journey maps.
- Develop and maintain relationships with key stakeholders, ensuring alignment on product positioning and messaging.
- Drive campaign execution, using data to refine strategies and optimize results.
