What are the responsibilities and job description for the Manager, Social & Influencer Strategy - Healthcare Job at Weber Shandwick, Inc. position at Weber Shandwick, Inc.?

Weber Shandwick has an opportunity for a proven communications professional with social media marketing / PR experience to join our team as a Manager in our growing digital healthcare practice. The ideal candidate will have previous agency and digital marketing experience in healthcare and is a motivated, proactive team player who is strong in account client / project management, social strategy, and creative thinking. He / she is a social media connoisseur who possesses a thorough understanding of the healthcare and pharmaceutical industries and is eager to help clients use digital tools to tell thoughtful corporate / franchise and brand stories.

If that is you, let’s talk!

Responsibilities include :

Support as day-to-day social strategy contact for a major client, becoming an expert on our clients’ business and understanding how their communications objectives help achieve business goals.
Work with clients in a solution-oriented fashion to execute against digital content strategies, including collaborating with cross-functional partners to address tactical issues related to social content planning / development, influencer coordination, and integrated media planning.
Ability to confidently advise internal and client teams on integrated digital marketing strategy and execution.
Develop project plans, calendars, and workflow processes for a variety of tactics, including always-on / evergreen and campaign-based social, digital, and influencer efforts.
Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning, and PR. Oversee content production from concept to execution to measurement.
Strong understanding of digital analytics and measurement and performance-driven insights.
Maintain a keen interest in current industry trends related to social media and influencer best practices, and act as a thought leader in elevating these trends to directly and indirectly affect clients and our practice.
Understand industry issues that directly and indirectly affect the client, particularly the regulatory landscape and its implications on the healthcare and pharmaceutical industry’s use of social media.
Generate new ideas and opportunities to ensure client program success.
Experiment constantly. Pilot new tactics and strategies and prove their effectiveness through data.

The Essentials :

Forward Thinking : Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity, as well as a constant drive to experiment and figure out how to achieve goals is a must.

Communication : Speak, write and edit succinctly and compellingly.

Storytelling : Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.

Management : Meet deadlines, put out fires and multi-task. Work fast and work well.

Interpersonal : Collaborate well and play nice, whether it’s in a team, with other teams or independently.

Passion : To deliver high-quality work, build close client relationships, execute effectively, and be motivated by the work.

Technical : Skills in Microsoft Office Suite (Word, Excel, PowerPoint), Analytics tools (Google Analytics, Adobe Analytics) and influencer identification tools (Creator IQ).

Detail-Oriented : Whether it’s a strategy presentation, client social posts or communications, or monthly insights reporting, attention to detail and a commitment to delivering clear and precise work is essential.

Spark : Understand what sets you apart.

Growth : Recognize where you can grow and be open to learning opportunities.

Basic Qualifications :

Bachelor’s Degree.

3-5 years of social media experience preferably at an agency.

Experience working with healthcare / pharmaceutical clients.

The Weber Shandwick Collective recognizes that your health and well-being are a priority. This is why we offer a full suite of benefits including :

Medical

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Boston Salary range : $78,000.00 – $88,000.00.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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Salary : $78,000 - $88,000

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