What are the responsibilities and job description for the Account Director, Media Relations position at Weber Shandwick?
Weber Shandwick is looking for a Director, Media Relations with Consumer and Food PR experience to join our consumer team in Chicago.
We Are Seeking :
We're seeking a dynamic Director with a strong passion for Consumer and Food PR to join our Media Relations team within our Consumer Practice. This role involves working with large CPG brands, leading media relations strategy and execution alongside high-performing teams, fostering media relationships, and being immersed in pop culture and emerging trends to drive impact for brands.
With a minimum of 7 years of experience, you will play a lead role on integrated account teams to create earned media strategies that transform stories into trending topics. You'll collaborate with cross-functional teams, serving as a trusted media relations advisor to ensure ideas are earned-worthy and drive significant media engagement.
Other responsibilities include effectively coaching mid and junior-level team members and having a solid grasp of both traditional and digital media, including social platforms. Ideally, you will have agency or in-house experience (or a mix of both) in the food and beverage categories.
What You Will Be Doing :
- Crafting and telling compelling stories
- Creating and guiding smart earned-led media strategies across various programs
- Building and maintaining excellent relationships with national and regional news, food, lifestyle and entertainment reporters
- Developing a deep understanding of our client's business and target audiences. and working in close collaboration with our Creative, Insights and Client Experience teams
- Assisting in the evaluation of creative during planning and collaborating with cross-functional teams to ensure ideas are earned-worthy
- Counseling junior members of the team to effectively work with the media and developing their skill sets in the agency setting
- Allocating agency resources in accordance with our client's budget
- Bringing a client-focused attitude that results in work being performed to the highest quality standards
- Presenting to clients on a consistent basis to show crafted strategies for client status calls, new business presentations, and special projects
- Proactively looking for and telling impactful stories for clients that further business objectives
- Providing ongoing insights to colleagues and clients on specific reporters and the state of the media
- Participating in RFPs and contributing to the development of agency brand POVs
What We're Looking For :
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Salary : $60
