What are the responsibilities and job description for the Senior Associate, Media Relations position at Weber Shandwick?
Senior Associate, Media Relations, Consumer
Weber Shandwick New York has an exciting opportunity for a Senior Associate, Media Relations to join our Consumer team. We are looking for a collaborative person with expertise in successfully engaging media professionals to support a variety of accounts.
Responsibilities :
- Develop and maintain strong relationships with key media contacts, pitching story ideas, and securing media coverage for the company or clients
- Work with the team to develop successful earned media strategies, including goals and objectives, media targets, pitch angles and engagement approaches
- Write and edit press releases, media kits, and other communication materials, ensuring they align with brand messaging
- Track media coverage, analyze press mentions, and report on the effectiveness of media campaigns, providing insights and recommendations for improvement
- Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met
- Anticipate and proactively offer solutions to senior team leadership for executional issues specific to assigned programs
- Interact with senior management and input feedback into tactics and strategies
Qualifications :
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :
NYC Salary range : $64,400 - $70,000
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
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Salary : $64,400 - $70,000
