Vice President, Business Marketing

Weber Shandwick – Baltimore

VICE PRESIDENT, BUSINESS MARKETING

Baltimore, Maryland, United States

Weber Shandwick is seeking a talented Vice President, B2B Digital to join our team! 

In our hybrid model, we’re looking for colleagues energized about new, highly flexible ways of working, with a mix of remote and onsite work. This role will be a key contributor to client partnerships in Baltimore and in offices across our North America network, particularly in Washington, DC.

We are seeking a leader who is passionate about all things digital and ready to bring that energy to our high-performance, collaborative team. A successful Vice President candidate will have a background in digital strategy, and experience managing integrated projects including websites, social, mobile and/or email campaigns. Above all, you love working with clients and solving their challenges.

You will work closely with senior and junior staff members across several teams to provide counsel and manage day-to-day work in a client-facing capacity. On any given day, you could be working on marketing automation strategy, content development, mapping user journeys, liaising with the client on a paid campaign, and/or helping to launch a podcast. 

The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a suite of digital solutions or background that includes ideating digital content, analyzing results and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient nurture journeys and concepting content production.

If you are accustomed to wearing many hats and are eager to gain more experience working across the digital spectrum, this is a great team to join.   

If that is you, let’s talk!

Responsibilities

• Development and implement fully integrated strategies for major campaigns, product launches and digital assets for the world’s biggest brands with a mix of paid, owned and earned programs
• Execute digital engagement campaigns for top-tier clients using marketing automation tools, especially for audiences with long sales cycles
• Conduct research for various deliverables, such as: market landscape, persona, competitor, content, and target audiences
• Serve as a lead digital strategist for multiple clients and internal functions
• Brainstorm and pitch compelling ideas for performance marketing campaigns and projects 
• Inform the development of creative and editorial assets to resonate with priority audiences and ensure channels are being used in high-value ways
• Manage multiple projects at various stages simultaneously, while managing account budgets and staffing 
• Oversee and work with internal teams on editorial planning, content development, paid media, monitoring/analytics, and ongoing social strategy
• Support new business development efforts
  
  

 

Qualifications

• Bachelor’s degree
• 10 – 12 years' experience
• Previous experience with a digital marketing or digital agency strongly preferred
• Experience within energy, technology, manufacturing, healthcare/pharma, or similar verticals
• Proven expertise in B2B and/or integrated digital campaigns
• Experience with B2B automation platforms and MarTech tools (eg- Salesforce, Marketo, Pardot, etc.)
• Experience working with creative and/or technical teams
• Success in participating in the new business process
• Outstanding written and verbal communication skills
• Familiarity and comfort working with senior-level clients as well as integrated agency teams
• Experience in managing/providing oversight for junior or mid-level team members
  
  

 

What we're looking for:

• Experience in integrated digital marketing strategy and execution
• Ability to build fully integrated marketing strategies for major campaigns, product launches and digital assets for the world's biggest brands
• Experience in conducting research of various types such as; market landscape, persona, competitor and content research
• A solutions-oriented, resourceful, and collaborative contributor to the success of both their clients, team, and agency
• Experience in development of project plans, calendars, and workflow processes
• Strong client management and counsel skills
• Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
• Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
• Strong understanding of digital analytics, measurement and performance-driven insights
• Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.) or relevant growth/performance marketing experience
• Background in demand gen, lead gen, sales enablement, ABM and email marketing
• Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
  
  

The Essentials:

• Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity is a must.
• Communication: Speak, write and edit succinctly and compellingly.
• Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
• Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
• Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently.
• Passion: Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.
• Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Experience with MarTech platforms such as Email Service Providers (ESP), Customer Relationship Management (CRM) and Content Management System (CMS) platforms. Media databases and social tracking tools are a bonus.
• Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
• Spark: Understand what sets you apart.
• Growth: Recognizing where you can grow and be open to learning opportunities.
  
  

 

Additional Responsibilities:

• Be the lead strategist for digital clients
• Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
• Provide client counsel while serving as a strategic driver for client meetings and presentations
• Expand the digital deliverables and offerings for our team
• Assist in the development and implementation of paid, owned and earned programs
• Efficiently manage client and team resources and deliverables around major campaigns and projects
• Write content briefs and develop project timelines
• Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
• Have excellent organization and time management skills
• Have very strong written and verbal communications skills
• Be able and eager to quickly learn new systems, tools, approaches and platforms
• Effectively manage client and team expectations around timelines, work, and deliverables
  
  

 

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit
  
  

Salary range: $113,000 - $150,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.