What are the responsibilities and job description for the Social Media Manager position at Webflow?

At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

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We're looking for a Social Media Manager to help us revolutionize how people experience and engage with Webflow through compelling social storytelling. In this role, you'll shape conversations across major social platforms, amplifying Webflow's mission while building genuine connections with our community of creators, designers, developers and marketers who are reshaping the future of the web.

About the role :

Location : Remote-first (United States; BC & ON, Canada)
Full-time
Permanent
Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (all figures cited below are in USD and pertain to workers in the United States)

Zone A : $100,000 - $132,500

Zone B : $94,000 - $124,000

Zone C : $88,000 - $116,500

Canada (all figures cited below are in CAD and pertain to workers in Canada)

Zone A : 113,000 - 150,000

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Reporting to Senior Manager, Community & Social

As a Social Media Manager, you will..

Own comprehensive social media strategies across LinkedIn, TikTok, Instagram, YouTube, and X

Lead multi-channel content development to drive brand awareness in the web development space

Manage day-to-day social media operations and serve as the primary point of contact for social media requests from internal stakeholders

Create and maintain content calendars aligned with product launches, company initiatives, community interests and industry trends

Collaborate with cross-functional stakeholders in marketing, product, and partnered companies to bring campaigns to life on social

Develop and manage relationships with influencers in the web development, design, creative and marketing space

Build and execute real-time content strategies that amplify community engagement, brand relevance and momentum

Establish KPIs and execute performance reports, analyzing social media metrics with actionable insights

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you :

You’ll thrive as Social Media Manager if you have :

5 years of experience in social media management, preferably in tech or SaaS

Expertise in social media with demonstrated success growing social media channels and growth metrics

Understanding of web design, development principles and industry trends

Experience in with social media management platforms (e.g.Sprout Social), workstream management platforms (e.g. Asana) and relevant analytic tools

Strong writing and editorial capabilities

Bonus points if you have experience in content creation and management

Preferred Qualifications

Experience in Webflow or the web development, design space

Experience with creative tools (Adobe Creative Suite, Figma, or similar)

Expert knowledge in social media analytics and measurement frameworks

Background in digital marketing

Our Core Behaviors :

Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers

Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment

Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care

Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

Benefits & wellness

Equity ownership (RSUs) in a growing, privately-owned company.

100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30 hours per week), as well as Health Savings Account / Health Reimbursement Account, dependent care Flexible Spending Account (US only), dependent on insurance plan selection where applicable in the respective country of employment; Employees may also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness where applicable in the respective country of employment

12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave (where local requirements are more generous employees receive the greater benefit); Employees also have access to family planning care and reimbursement

Flexible PTO with a mandatory annual minimum of 10 days paid time off for all locations (where local requirements are more generous employees receive the greater benefit), and sabbatical program

Access to mental wellness and professional coaching, therapy, and Employee Assistance Program

Monthly stipends to support health and wellness, smart work, and professional growth

Professional career coaching, internal learning & development programs

401k plan and pension schemes (in countries where statutorily required) financial wellness benefits, like CPA or financial advisor coverage

Discounted Pet Insurance offering (US only)

Commuter benefits for in-office employees

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks unless otherwise required by law.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO) / Veterans / Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and / or Glassdoor.

Please note :

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.

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Salary : $88,000 - $116,500

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