What are the responsibilities and job description for the Customer Marketing Manager position at Webgility?
Role Overview:
As a Customer Marketing Manager, you will own and execute strategies to drive upsell, cross-sell, retention, and customer engagement. You will work closely with customer success, product, and sales teams to improve onboarding, customer communication, and long-term loyalty.
What You'll Do:
Upsell & Cross-Sell
- Develop targeted campaigns to increase expansion revenue from existing customers.
- Implement segmentation-based marketing to identify upsell opportunities.
- Partner with sales and customer success to support revenue growth initiatives.
Customer Engagement & Retention
- Design newsletters, webinars, and training sessions to keep customers informed and engaged.
- Lead product roadmap sessions to enhance customer loyalty and advocacy.
- Establish customer marketing programs to improve NPS, product adoption, and retention rates.
Onboarding & Nurture Campaigns
- Build automated onboarding sequences to improve user activation and reduce churn.
- Develop personalized customer journeys to enhance engagement and long-term value.
- Analyze customer behavior data to optimize lifecycle marketing strategies.
Customer Communication & Advocacy
- Act as the voice of the customer, gathering feedback to inform product and marketing strategies.
- Drive case studies, testimonials, and referral programs to amplify customer success.
- Collaborate with CSMs and product teams to ensure effective customer messaging.
What You Bring to the Table:
- 7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing.
- Proven track record in B2B SaaS, SMB eCommerce, or Retail industries (preferred).
- Strong experience in email marketing, customer engagement tools, and CRM platforms.
- Ability to create data-driven marketing strategies to drive upsell, retention, and engagement.
- Hands-on experience with customer journey mapping, onboarding automation, and loyalty programs.
- Preferred experience with HubSpot, Intercom, Gainsight,Customer.io and Google analytics.
- Excellent communication and storytelling skills to build strong customer relationships.
Location:
This position is 100% remote in India, and a reliable internet connection is necessary to complete job duties.
Compensation:
INR 25.00 LPA - INR 35.00 LPA
