What are the responsibilities and job description for the (B2B) Marketing Manager position at WebMD Health Corp?
Description
Position at WebMD JOB DESCRIPTION : S a n o v a W o r k s / MedscapeLIVE is seeking a full-time Marketing Manager to assume the lead responsibilities for the marketing and promotions for our business. The Marketing Manager will outline and execute marketing tactics for the monthly journal, JDD, and its associated products, such as webinars, podcasts, CME activities, and more. They will also be responsible for documenting and presenting the goals, strategies, tactics, and measurement criteria by which the projects will be evaluated. The Marketing Manager will be responsible for understanding our target market segments and developing strategies to reach these segments. This role is broad in scope and the perfect opportunity for someone who is interested in owning end-to-end marketing initiatives, from positioning and product strategy to campaign execution and follow-up. This position requires skills in targeted audience engagement, market research, product positioning and messaging, verbal / written communications, project management, ROI tracking and reporting, public relations, and budgeting. RESPONSBILITIES :
- Driving strategic direction of assigned products
- Planning and developing promotional initiatives across multiple audiences
- Implementing promotional initiatives, including facilitating graphic design, writing marketing and sales copy, and coordinating initiative dissemination
- Collaboration on monthly journal circulation (print and electronic)
- Managing budgets, forecasting, and timelines
- Developing and executing integrated marketing strategies and tactics that deliver measurable value as assessed through measurement of promotional effectiveness and ROI
- Being a contributing member of the JDD team, and collaborating with sales partners
- Developing and delivering presentations as needed to company leadership and other internal groups, including the sales organization
- Contributing to business planning processes, including competitive analysis, 3-year brand plans, and 1-year tactical plans
- Managing assigned websites and social media channels and their communities
- Managing team meetings, agendas, and status calls
- Being the in-house expert on assigned products, milestones, and target markets
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PREFERRED QUALIFICATIONS :
