What are the responsibilities and job description for the Manager, Social Media position at Webster Bank group?
If you’re looking for a meaningful career, you’ll find it here at Webster. Founded in 1935, our focus has always been to put people first doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster’s values, these set us apart as a bank and as an employer.
All the relevant skills, qualifications and experience that a successful applicant will need are listed in the following description.
Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!
The Manager, Social Media is responsible for managing social media for the company and all lines of business to drive brand advocacy, support clients and drive real business value. This role will help increase exposure through social media platforms. They work alongside a specialized team to reach the organization's brand goals. From creating monthly editorial calendars to using marketing strategies to deliver our brand message in creative ways. This role will serve as the link between our business and our social media followers. In addition, this role will analyze data to determine which initiatives work best and capitalize on this information to continue growing social media.
Responsibilities :
- Shape the corporate social strategy with the goal of increasing brand awareness, education, supporting clients, and driving business value.
- Set the Social Media calendar in partnership with Marketing, Corporate Communications and LOB stakeholders.
- Create, curate, and manage social content including written, images, and video – primary content, syndicated content – overall management of content calendar.
- Work with colleagues in Marketing, Line of Business, etc. to optimize Social Media programs and build out advocacy programs that align with brand strategy.
- Manage and grow Webster’s social media business presence with all relevant clients and audiences.
- Provide benchmarks and analyze data provided by social media listening efforts to inform decisions and ensure campaign targets are met.
- Monitor the competitive landscape and be aware of market changes and developments.
- Become the voice of the organization in the social media space, engaging in dialogues and partnering with internal Contact Center to answer questions and engage with our target market.
- Coach and train colleagues in understanding the role of social within their businesses through workshops and brainstorm sessions.
- Responsible for overseeing community management, monitoring, and overseeing the Contact Center on the response process.
- Responsible for managing Social Media vendor relationships and technology platforms.
Requirements :
The estimated salary range for this position is $80,000 USD to $95,000 USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
About Us
Being passionate about making a difference in people's lives is what working at Webster is all about. Since our founding in 1935, we've maintained a values-guided culture. Whether it’s helping someone buy their first home or build a business, you’ll be part of a caring team that goes above and beyond for our customers, communities and each other.
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Salary : $95,000
