What are the responsibilities and job description for the [WEBTOON] Senior Associate, Social Media Marketing position at Webtoons?
WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators.
Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.
With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others.
As a Social Media Senior Associate, you will develop the WEBTOON social media marketing strategy and create impactful social activities that lead to an improvement in brand loyalty, community growth, and ultimately service growth. As an integral role, you will work with internal and external stakeholders across all functions to drive organic growth of the brand. This role reports to the Social Media Marketing Manager.
Essential Duties
- Assist Social Media Manager to develop social media marketing strategy and roadmap for all channels, including developing KPI and designing scalable processes, with a clear understanding of WEBTOON’s community of fans and creators.
- Develop content strategy and produce highly effective content for WEBTOON’s owned and operated accounts across all social platforms including but not limited to YouTube, Instagram, TikTok, Twitter, Facebook, LinkedIn and Reddit.
- Establish and manage the social editorial calendar on a weekly and monthly basis and ensure flawless execution of campaigns.
- Discover and partner with influencers and WEBTOON Brand Ambassadors to widen WEBTOON’s reach and engagements on social media.
- Develop and maintain a program to run strategic like-minded brand social partnerships to increase brand exposure to new audiences.
- Grow and maintain the health of the community by constantly engaging with the community through extensive community listening and sharing content that best portray WEBTOON’s unique brand voice.
- Collaborate with the Growth Marketing Team and Brand & Partnerships team to support marketing campaigns across all channels.
- Track performance and growth with analytics and use the findings to adjust strategy for optimizing posts.
- Stay abreast of social user trends and shifting behavior to be a social trendsetter.
Minimum Qualifications
60,000 - $80,000 a year
With approximately 170 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned companies include WEBTOON, Wattpad the world’s leading webnovel platform Wattpad WEBTOON Studios, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others.
Join us and work with some of the biggest artists, IP, and fandoms in comics!
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Salary : $60,000 - $80,000
