What are the responsibilities and job description for the Marketing Manager position at WeCare 365-Adult Foster Care/Adult Family Care?
Summary of Responsibility:
We are seeking a highly motivated and experienced Marketing Manager to join our team at WeCare 365 AFC, an established leader in the Adult Foster Care industry. The ideal candidate will have a passion for helping individuals and families, as well as a strong background in marketing, communications, and strategic planning. The Marketing Manager will play a key role in increasing brand awareness, driving client engagement, and ensuring the company's growth and visibility within the community.
Responsibilities
- Develop and implement comprehensive marketing strategies to increase brand visibility and market share.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Utilize marketing automation tools to streamline processes and improve campaign effectiveness.
- Manage the marketing budget, ensuring cost-effective allocation of resources across campaigns, events, and digital marketing efforts.
- Collaborate with cross-functional teams to create engaging content that aligns with brand messaging.
- Oversee the production of marketing materials using Adobe Creative Suite, ensuring high-quality design and copywriting.
- Analyze campaign performance metrics to optimize strategies and report on results to stakeholders.
- Stay updated on industry trends and emerging technologies to maintain a competitive edge.
Key Skills
- Strategic planning and marketing campaign execution
- Digital marketing & content management
- Brand development & management
- Relationship building and community outreach
- Social media and website optimization
- Data-driven decision-making and analysis
- Excellent organizational and project management abilities
- Creativity and problem-solving skills
How to Apply:
If you are passionate about improving the quality of life for elderly and disabled individuals, we want to hear from you! Submit your resume and cover letter detailing your qualifications and experience today to hr@Wecare365afc.com
At WeCare 365 Adult Foster Care program, our mission is to offer the highest quality, comprehensive care that is tailored to the health needs of individual members and to the culture, language, and financial position of each member that we serve.
We Care 365 is an Equal Opportunity Employer and welcomes applicants from all backgrounds. We are committed to creating a diverse and inclusive workplace where everyone feels valued and respected.
Job Type: Full-time
Pay: From $95,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health savings account
- Life insurance
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
- Weekends as needed
People with a criminal record are encouraged to apply
Experience:
- Marketing: 5 years (Required)
Work Location: Hybrid remote in Brockton, MA 02301
Salary : $95,000
