What are the responsibilities and job description for the Content Specialist position at Wedgewood Pharmacy?
This role requires exceptional written, digital, and visual storytelling skills and a passion for animal health. While primary responsibilities focus on content management, basic graphic design skills are desired. This position collaborates closely with the Communications Director and Marketing Team to deliver high-quality content across various channels including digital, social, email, and our website.
What you’ll do :
- Content Creation and Writing : Develop, write, and edit persuasive content for website, presentations, customer-facing emails, reports, and other communication materials. Craft compelling narratives and informative content, demonstrating excellent command of language and storytelling techniques.
- Content Strategy : Work in tandem with the Communications Director to execute a content strategy that supports both short-term and long-term marketing objectives, focusing on brand awareness and reputation and supporting mid- and lower-funnel campaigns.
- Crisis Communications : Assist the communications team in developing and implementing crisis communication strategies, ensuring timely and effective responses to critical situations.
- Educational Program Development : Support and contribute to the development of continuing education programs for veterinarians, focusing on current topics and trends in animal health.
- Collaboration : Engage with various teams to gather information, ensuring content accuracy and relevance.
- Content Management : Organize and maintain content libraries and databases, ensuring up-to-date and accessible resources.
- Social media and Online Presence : Own social media marketing and communications, driving a consistent and engaging online presence, aligning social media content with broader marketing goals.
- Graphic Design & Short-Form Video Editing : Utilize InDesign, Canva, and CapCut to create visually appealing video and graphic content that complements messaging pillars.
Who you are :
What you’ve done :
What’s in it for you :
About Us
Wedgewood is the nation’s largest and most trusted provider of compounded veterinary medications. Its recent merger with Blue Rabbit enables the company to provide veterinarians with next-generation software to streamline patient care and marks a significant evolution in services. Together Blue Rabbit and Wedgewood serve more than 70,000 veterinary professionals and one million animals annually.
Wedgewood is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require an accommodation due to a special need or disability, please let your recruiter know what accommodations you will need.
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