Marketing & Customer Engagement Manager

WeDriveU is the leader in shared mobility solutions that connect communities, campuses, and workplaces. WeDriveU operates private shuttle and public transit systems across the U.S. serving millions of passenger journeys a year. The company's 5,500 team members operate 4,000 vehicles across 55 U.S. locations, providing safe, reliable and sustainable options as part of a global family of brands serving more than 1 billion bus and rail passengers on four continents. Visit wedriveu.com to learn more about our company, clients and career opportunities.

Role Summary

The Marketing & Customer Engagement Manager will have the outstanding ability to build awareness, establish credibility, lead by influence, and exercise strong customer service and engagement skills in a role encompassing brand, content, digital, advertising, events, thought leadership and community and influencer engagement.

The Marketing & Customer Engagement Manager will play a pivotal role in shaping public perception, increasing awareness, and enhancing customer experience for public transportation services. This position requires a strategic and creative professional who can effectively promote transit services, engage riders, and drive ridership growth through innovative marketing and communication strategies.

The role encompasses brand management, digital and traditional marketing, public relations, customer engagement, and community outreach. The ideal candidate will develop and execute multi-channel marketing campaigns, leveraging advertising, social media, digital content, and stakeholder engagement to enhance service visibility and customer loyalty.

This individual will act as the bridge between operations and the public, ensuring that marketing efforts align with service reliability, customer needs, and community expectations. Responsibilities include crafting compelling messaging, creating promotional materials, optimizing the rider experience, and fostering partnerships with public agencies, private stakeholders, and local communities.

Success in this role requires a deep understanding of the customer journey in public transit, the ability to analyze rider behavior, and the expertise to implement marketing strategies that boost ridership, improve customer satisfaction, and strengthen the agency’s brand presence. Additionally, the adoption of emerging marketing technologies and data-driven insights will be key in optimizing marketing effectiveness and enhancing customer outreach.

Job Duties And Responsibilities

• Development, implementation, and evolution of a multi-channel Marketing and Customer Engagement plans
• Develop and implement creative marketing strategies and tactics to increase awareness, adoption and loyalty for customer’s public transportation services Champion programs and leverage multidisciplinary subject matter experts in an operational, people-focused environment and serve as marketing liaison to an ecosystem of public and private-sector partners
• Thoroughly understand and map the customer journey to optimize the experience, build trust and loyalty
• Ensure consistency with brand identity system across all services
• Develop messaging and positioning for internal and external stakeholders
• Design digital and print collateral and multimedia tools to promote a regional service
• Coordinate internal and external resources for content and graphic design
• Drive community engagement and 360-degree feedback with stakeholders and influencers
• Maintain and regularly update website and ensure consistency with relevant apps and app platforms
• Develop and execute advertising strategy and optimize budget and results with data-driven approach using real-time insights and best practices
• Curate use cases and customer testimonials to develop inspiring stories that fuel marketing and PR efforts to reach new audiences and drive ridership
• Embrace technology innovations and emerging best practices such as AI to elevate service marketing and customer support
  

Education And Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field (Master’s degree is a plus but not required); we may accept equivalent experience in lieu of formal education
• 5 years of experience in marketing, customer engagement, public relations, or brand management, depending on the industry and company size
• Proven track record in developing and executing marketing campaigns across various platforms (digital, social media, traditional media)
• Experience in customer engagement, loyalty programs, and brand storytelling to enhance customer experience and retention
• Experience in specific industries such as transportation is preferred
• Knowledge of customer behavior, trends, and regulatory requirements within the industry is preferred
• Expertise in customer journey mapping, loyalty programs, and feedback-driven improvements.
  
  

Physical Requirements

• Must be able to sit for extended periods at a desk computer station
• May be required to stand for limited periods of time to present for groups
• Limited walking, pushing, pulling, or reaching expected for this role
  
  

We Offer

Physical Health

• Exceptional Medical, Dental, Vision, and Life Insurance benefits
  
  

Financial Health

• Competitive compensation packages
• 401(k) with 4% employer match
• Financial Wellness Tool
• Commuter Benefits
  
  

Emotional Health

• Employee Assistance Program (EAP)
• PTO for part-time and full-time positions
• Paid holidays
• Pet & Legal Insurance
  
  

Personal Development

• On-the-job training and skills development
• Internal transfer opportunities for career growth
• Benefits vary by position and location
  
  

WeDriveU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment free of discrimination or harassment where thoughts and ideas of all employees are appreciated and respected. We value excellence and recognize that by respecting the diverse backgrounds, skills, and perspectives of our workforce, we will sustain a competitive advantage and remain an employer of choice. We also see diversity as more than policies; it is imperative for enabling us to attract, retain and develop the best talent available.