Marketing Specialist, Más Gusto TikTok Shop

This role is onsite 5 days a week in Fremont, CA

We are seeking a dynamic and creative Marketing Specialist with a passion for social commerce and a strong understanding of TikTok and TikTok Shop. The ideal candidate will support the execution of sales strategies, analyze performance metrics and drive marketing campaigns to enhance sales and customer engagement. This role is ideal for someone passionate about food, has a deep understanding of Latin culture, and is curious to share diverse flavors with a wider audience.

Key Responsibilities:

• Plan and execute marketing campaigns, including live streams, influencer collaborations, and promotional events to support the sales from the TikTok shop.

• Track TikTok Shop sales performance metrics, analyze sales, conversion rates, engagement and provide actionable insights to improve campaign performance and product visibility.

Manage relationships with external partners, including TikTok shop team and agencies, to align on campaign goals and drive sales. Optimize product listings in the TikTok Shop to ensure accurate descriptions, high-quality images, and competitive pricing.

• Collaborate with the merchandising and supply chain team to launch new products on the TikTok Shop, manage availability and highlight top performing SKUs.

Develop and maintain a content calendar for the TikTok social account, aligned with promotional strategies and brand guidelines to drive sales and seeding potential hero products.

• Plan, script, and produce engaging shoppable videos tailored to TikTok's platform
• Track TikTok social posts’ performance metrics, such as views, engagement rates, shares, and conversions to refine content strategies.

• Work with the logistics and customer satisfaction team to coordinate operational changes and ensure optimal customer experience

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 3 years of experience in e-commerce, social media management, or social commerce roles.
• Proficiency in video editing and design tools (e.g., CapCut, Canva, Adobe Premiere).
• Comfortable being on video and engaging with audience; 
• Strong relationship-building and negotiation skills, with the ability to foster long-term partnerships with influencers and affiliates.
• Proficiency in Spanish 
• Samples of social video content must be provided.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus 
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $68,640-75,000
• This role may be eligible to discretionary bonus, incentives and benefits 
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Salary : $68,640 - $75,000