What are the responsibilities and job description for the Marketing Specialist, TikTok Shop position at Weee! Inc?
Job Description
Job Description
About Weee!
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.
Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.
This role is onsite 5 days a week in Fremont, CA
We are seeking a dynamic and creative Marketing Specialist with a passion for social commerce and a strong understanding of TikTok and TikTok Shop. The ideal candidate will support the execution of sales strategies, analyze performance metrics and drive marketing campaigns to enhance sales and customer engagement. This role is ideal for someone passionate about food, has a deep understanding of Latin culture, and is curious to share diverse flavors with a wider audience.
Key Responsibilities :
- Plan and execute marketing campaigns, including live streams, influencer collaborations, and promotional events to support the sales from the TikTok shop.
- Track TikTok Shop sales performance metrics, analyze sales, conversion rates, engagement and provide actionable insights to improve campaign performance and product visibility.
Manage relationships with external partners, including TikTok shop team and agencies, to align on campaign goals and drive sales. Optimize product listings in the TikTok Shop to ensure accurate descriptions, high-quality images, and competitive pricing.
Develop and maintain a content calendar for the TikTok social account, aligned with promotional strategies and brand guidelines to drive sales and seeding potential hero products.
Qualifications :
Benefits
Compensation Range
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Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at applicantaccommodation@sayweee.com.
For more jobs and to find out more about Weee!, visit our career page : https : / / about.sayweee.com / careers
Softbank Vision Funds
Salary : $68,640 - $75,000
