What are the responsibilities and job description for the Digital Marketing Analyst position at WEG Electric Corp?
About the role:
WEG Electric Corp. has a great opportunity for a Digital Marketing Analyst to join our Marketing Team in Duluth, GA. This role will control the process of managing, creating and utilizing all marketing content that can be used in digital channels to increase brand recognition, generate leads and prospects, nurture those leads and share them with our sales team. This position will also be responsible to manage, distribute and produce all marketing giveaways, as well as distribute physical literature to our sales team, distributors, or trade show teams.
Primary Responsibilities:
- Create and manage targeted campaigns to generate online activity, brand recognition, and leads through social media platforms (LinkedIn and Leadfeeder)
- Obtain target contacts than can be used in lead generation campaigns through industrial databases
- Work with Salesforce (Pardot) to nurture leads and share them with the sales team
- Send general announcements or customer service surveys (Eblasts) to customers using Mailchimp
- Create basic landing pages for marketing campaigns using Mailchimp and Pardot
- Establish and maintain relationships with marketing vendors to produce and distribute marketing giveaways and apparel
- Print and distribute company literature to customers, sales team and trade shows with online printing platform (Mimeo).
- Use Google Analytics, metrics, and other tools to analyze campaign results, successes, and KPIs
- Other duties and tasks as assigned
Education:
- High School or GED. Bachelor's degree in Marketing or related field preferred.
Knowledge / training:
- Advanced understanding of digital marketing tools and concepts
- Advanced knowledge of lead generation via digital channels
- Moderate knowledge of CRM tools (Preferably Sales Force Pardot)
- Intermediate knowledge of email marketing tools (Mailchimp)
- Moderate understanding on how to mine data from online tools (Web navigation)
- Advanced Microsoft Office skills
- Intermediate knowledge and experience with Pardot
- Moderate experience with analytical and reporting tools (Tableau, Google Analytics)
Experience:
- 3 years of experience required.
About WEG Electric Corp.
WEG is the largest industrial electric motor manufacturer in the Americas and one of the largest manufacturers of electric motors in the world producing more than 21 million units annually. Founded in 1961, WEG operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. The US corporate office is located in Duluth, GA with manufacturing units in Minnesota, Indiana and Missouri with over 30 thousand employees worldwide. Visit our website to learn more: www.weg.net
We offer a pleasant work environment, competitive compensation and full benefits package. To Apply: All candidates must submit an updated resume and complete our application in order to be considered for this position. Must be authorized to work in the United States. WEG does not offer visa sponsorship for this role.
We are proud to be an Equal Opportunity/Affirmative Action employer. Qualified applicants will receive consideration for employment without regard to race, sex, disability, veteran, or other protected status.
