What are the responsibilities and job description for the Director of Sales Planning & Customer Marketing position at WEHAH FARM, INC?
The Director of Sales Planning & Customer Marketing has a pivotal leadership role within our sales organization, serving as the bridge between our field sales team and cross-functional headquarters teams. This role sets the agenda for building and delivering top tier selling capabilities while ensuring alignment with the company’s strategic objectives.
This position requires a dynamic leader with strong people management abilities, financial acumen, and exceptional analytical and critical thinking skills. Collaboration and communication at all organizational levels are crucial due to the strategic visibility of the role.
Candidates must reside in the Pacific or Mountain time zone.
Key Responsibilities:
Champion Trade Marketing
- Lead the execution of the Annual Operating Plan (AOP) to achieve net revenue, margin, and profit goals.
- Manage trade budgets, account analysis, promotion evaluations, and trade accruals using systems like BluePlanner.
- Direct strategies for distribution, shelving, merchandising, and pricing (DSMP) across channels.
- Integrate insights into AOP development, aligning marketing directions with sales projections and budgets.
- Provide analytics support for leadership queries and contribute to strategic planning.
Guide Sales Strategy and Business Development
- Collaborate with Sales Directors to develop entrepreneurial strategies and expand the company’s footprint in key segments.
- Build joint business plans with customers and stakeholders to drive sustainable growth.
- Partner with finance to assess new business opportunities and refine pricing strategies.
- Identify customer needs to shape innovation roadmaps and marketing opportunities.
Direct Category Management, Insights & Storytelling
- Lead customer category management, leveraging insights to drive decisions.
- Partner with marketing to create compelling sales tools that communicate the company’s unique value proposition.
- Conduct price elasticity studies and evaluate trends to inform product innovation.
- Perform competitive analysis and manage SPINS/Nielsen reporting and scorecards.
- Facilitate customer line reviews using data from internal and external sources.
Oversee Sales Planning
- Equip sales teams with essential tools, ensuring accessibility via SharePoint.
- Organize and lead the annual National Sales Meeting, including presentation development.
- Co-lead new item development with strategic channel launches and trade spend guidance.
- Design and execute annual display shipper programs to enhance retail distribution.
- Develop forecasts and monitor performance against key objectives and KPIs.