What are the responsibilities and job description for the Channel Partner Marketing Manager position at WEI (Worldcom Exchange, Inc.)?
Company Overview
WEI, an award-winning New England-based IT solution provider, is intently focused on providing the best business outcomes possible for our clients by maintaining a highly specialized and talented workforce. WEI is an expert in business technology improvement, helping clients optimize their IT environments and work efficiently. WEI works the top technology providers in the world, including HPE, DellEMC, VMware, Cisco, Nutanix, Fortinet, PaloAlto, Aruba, Cohesity, Apple, RedHat, Ingram Micro and many more. WEI seeks to attract and retain the top talent nationwide and fosters a culture that supports and encourages balance and fulfillment. WEI has been recognized as one of the "Best Places to Work in NH. You can see more about life at WEI by going to https://www.wei.com/about-wei/life-at-wei/ or using on all social media platforms.
Job Summary
WEI is looking for a strategic, action-oriented Channel Partner Marketing Manager who is ready to own and execute partner marketing MDF programs from beginning to end. You will be the business owner for very large channel partners. You will be the marketing point of contact, developing strategic and compliant marketing campaigns to generate and maximize revenue. Campaign ownership will also include execution for digital marketing campaigns, events, collateral, training, etc. You will also own WEI's social media practice, customer newsletter communication and other marketing activities as needed.
Essential Functions
If this environment resonates with what you seek in an employer, the position is appealing, and you have the qualifications outlined above (especially channel experience), submit your cover letter (outlining your specific channel experience and which manufacturers you have worked with) and resume and salary requirements for consideration. If all are not submitted, your resume will not be considered.
WEI, an award-winning New England-based IT solution provider, is intently focused on providing the best business outcomes possible for our clients by maintaining a highly specialized and talented workforce. WEI is an expert in business technology improvement, helping clients optimize their IT environments and work efficiently. WEI works the top technology providers in the world, including HPE, DellEMC, VMware, Cisco, Nutanix, Fortinet, PaloAlto, Aruba, Cohesity, Apple, RedHat, Ingram Micro and many more. WEI seeks to attract and retain the top talent nationwide and fosters a culture that supports and encourages balance and fulfillment. WEI has been recognized as one of the "Best Places to Work in NH. You can see more about life at WEI by going to https://www.wei.com/about-wei/life-at-wei/ or using on all social media platforms.
Job Summary
WEI is looking for a strategic, action-oriented Channel Partner Marketing Manager who is ready to own and execute partner marketing MDF programs from beginning to end. You will be the business owner for very large channel partners. You will be the marketing point of contact, developing strategic and compliant marketing campaigns to generate and maximize revenue. Campaign ownership will also include execution for digital marketing campaigns, events, collateral, training, etc. You will also own WEI's social media practice, customer newsletter communication and other marketing activities as needed.
Essential Functions
- The business marketing point of contact for strategic channel partners, including (but not limited to) PaloAlto, Aruba, Rubrik, SentinelOne, and Ingram Micro.
- Manage corresponding channel partner MDF and MOU (and other funding) programs
- Own the strategy and implementation of growing these partners.
- Develop and execute partner marketing programs, including digital marketing.
- Develop, manage and execute partner specific events like tradeshows, training, and other partner funded events.
- Own WEI Social Media strategy as it relates to partner plans. Optimize Social Media posting and Social Media advertising strategy.
- Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis.
- Campaign and overall partner budget management to optimize and control spending.
- A/B testing. Improve. Repeat
- Channel and partner marketing guru
- Partner management, strategy development, organization, and execution
- Thorough knowledge and understanding of MDF programs
- Social media understanding, including strategy and analytics
- Strategic thinker
- Understanding of B2B selling
- Skilled writer and editor
- Understanding of IT buyers and associated technology
- Understanding of technology and cybersecurity and willingness to become proficient
- Detail oriented events management
- Plan, design, set-up and manage campaigns
- ROI management
- Daily use of reporting, analytics, and trend tools
- Flexibility when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
- Effective in a variety of formal and informal presentation settings, gains positive attention, changes tactics that aren't working
- Hubspot understanding
- 5 years of related work experience experience working with channel partners a must
- College Degree in applicable field
- Guru with social media analytics
- Proven track record of analytical and data-driven decisions
- Hands on experience in managing budgets
- Advanced computer skills, particularly Microsoft Excel and PowerPoint
- Comfortable in a fast-paced, dynamic environment
If this environment resonates with what you seek in an employer, the position is appealing, and you have the qualifications outlined above (especially channel experience), submit your cover letter (outlining your specific channel experience and which manufacturers you have worked with) and resume and salary requirements for consideration. If all are not submitted, your resume will not be considered.
